ReserveBar increased its' repeat purchase rate by 47%

47%
increase in repeat purchase rate
50%
increase in member spend

Challenge

As an online premium liquor & wine store, ReserveBar needed to build longer-lasting relationships with their customers and differentiate from their competitors. In order to achieve this, ReserveBar’s team decided to create a loyalty program.

Solution

In order to build brand loyalty, ReserveBar began to offer two points for every dollar spent. However, to increase repeat purchase further, ReserveBar also implemented a tiered loyalty program structure. For example, if customers spend $1,000, they can become a VIP Platinum Member, and gain exclusive benefits.

Results

As a result, ReserveBar’s loyalty program members now spend 50% more than non-redeeming members.

Ready to find out more?

Speak to a member of the team to find out how you could use LoyaltyLion to drive customer loyalty and engagement.

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