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Advice

How to measure — and improve — customer retention on Shopify 

Retaining your customers is one of the biggest factors for long-term success on Shopify. Store owners or marketers like you need to do as much as you can to retain as many customers as possible.
Advice

9 Benefits of Loyalty Programs — And How to Get Started With Yours (With...

Uncover the nine key benefits of implementing a loyalty program. Learn how it can boost customer engagement and more!
Loyalty program management

20 examples of successful loyalty programs in 2025 — and what makes them...

Explore diverse customer loyalty program examples for inspiration. Discover innovative strategies from leading brands to enhance customer engagement and retention.
Advice

How to use BFCM 2024 data to supercharge your loyalty program for future...

Unlock BFCM 2024 insights to understand how a loyalty program can maximize growth during a sales period.
Advice

How to calculate and improve your Shopify average order value (AOV)

Learn how to improve your Shopify store's Average Order Value. Explore tactics like loyalty programs, free shipping, and product bundles.
Educational material

2025 Ecommerce Trends for Shopify Stores

Stay ahead of the curve with insights from industry-leading partners. Discover the trends that will shape ecommerce success in 2025.
Loyalty program management

The cost of building a successful loyalty program

Explore the costs of building a successful loyalty program for your ecommerce brand, from setup to management, and learn how to maximize ROI and customer retention.
Advice

How to Calculate the Lifetime Value (CLV) of Your Shopify Customers

Learn how to calculate CLV for your Shopify store with this step-by-step guide. Improve customer retention and boost your ecommerce growth.
Advice

Here’s how to turn retained customers into loyal customers

Discover how to turn customer retention into genuine loyalty with effective strategies and loyalty programs for ecommerce success.
Loyalty program management

Demystifying loyalty points: A guide to calculating loyalty point value,...

Learn how points work, discover best practices for calculating their value, and get insider tips on setting rewards that drive engagement and customer loyalty.
Advice

The 5 best beauty loyalty programs and why they’re so effective (2024)

Discover the best beauty loyalty programs that drive customer retention and repeat purchases. Learn what makes these programs effective and how to implement key features into your own loyalty program.
Advice

Unlocking the Potential of TikTok Shop for Brands: A Path to Customer Re...

Find out how you can use the power of TikTok Shop to boost customer retention and loyalty.
Educational material

Lessons in Fashion Loyalty with Represent Clothing

Discover how Represent Clothing transformed customer loyalty with a unique, community-driven approach. Learn key strategies for fashion brands to boost engagement, lifetime value, and growth.
Educational material

Lessons in Beauty Loyalty with Bare Minerals and Laura Mercier

Discover how umbrella beauty brand, Orveon, develops and manages their successful beauty loyalty program.
Advice

How Leading Brands Like Sephora, Ulta Beauty, Nike, and Lululemon Win at...

Discover how leading brands like Sephora and Nike build customer loyalty through personalization, rewards, and community engagement.

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