Blog & News

How to Calculate the Lifetime Value (CLV) of Your Shopify Customers

Learn how to calculate CLV for your Shopify store with this step-by-step guide. Improve customer retention and boost your ecommerce growth.

Here’s how to turn retained customers into loyal customers

Discover how to turn customer retention into genuine loyalty with effective strategies and loyalty programs for ecommerce success.

Demystifying loyalty points: A guide to calculating loyalty point value,...

Learn how points work, discover best practices for calculating their value, and get insider tips on setting rewards that drive engagement and customer loyalty.

The 5 best beauty loyalty programs and why they’re so effective (2024)

Discover the best beauty loyalty programs that drive customer retention and repeat purchases. Learn what makes these programs effective and how to implement key features into your own loyalty program.

20 examples of successful loyalty programs in 2024 — and what makes them...

Explore diverse customer loyalty program examples for inspiration. Discover innovative strategies from leading brands to enhance customer engagement and retention.

Unlocking the Potential of TikTok Shop for Brands: A Path to Customer Re...

Find out how you can use the power of TikTok Shop to boost customer retention and loyalty.

Educational material

Lessons in Fashion Loyalty with Represent Clothing

Discover how Represent Clothing transformed customer loyalty with a unique, community-driven approach. Learn key strategies for fashion brands to boost engagement, lifetime value, and growth.

Educational material

Lessons in Beauty Loyalty with Bare Minerals and Laura Mercier

Discover how umbrella beauty brand, Orveon, develops and manages their successful beauty loyalty program.

How Leading Brands Like Sephora, Ulta Beauty, Nike, and Lululemon Win at...

Discover how leading brands like Sephora and Nike build customer loyalty through personalization, rewards, and community engagement.

How to Retain Peak Shoppers in 2025

Learn more about how to retain new buyers after peak shopping events, such as Black Friday.

Educational material

Earn and burn loyalty programs: What they are and how they work (with ex...

Earn-and-burn loyalty programs reward customers with coupons or free products based on points accumulation. Read more about them now.

Educational material

The 7 Types of Customer Loyalty And How to Build Them

Learn how to build each type of loyalty, what to do for customers who show each kind of loyalty, and the business risks associated with them.

Educational material

Transforming Customer Loyalty: A Behind-the-Scenes Look at How We Work w...

We recently caught up with Ryan Ellul, their Associate Director of Retention Marketing, to find out more about the process of working with us.

The Ultimate BFCM To-Do List: Tips for Navigating Black Friday and Cyber...

Boost your BFCM strategy with expert tips on segmentation, personalization, and loyalty. Discover how to maximize sales this holiday season.

7 things we already know about BFCM 2024

The peak period is right around the corner, and all the signs are pointing to sales being healthier than ever. Let’s see what we know about BFCM 2024 so far.

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