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Ecommerce metrics

Ecommerce CLV: How to Calculate and Improve It

Find out how measuring, monitoring, and optimizing CLV offers many benefits and what is the best practice in this guide.

Ecommerce metrics

The CLV/CAC Ratio: A Guide for Ecommerce Brands

This article will cover why your brand must optimize its LTV:CAC ratio to ensure its long-term success, and how you should go about it.

Ecommerce metrics

Average order value for ecommerce stores: Why it’s important and how it ...

By increasing your average order value, you can reduce your reliance on costly acquisition channels — and in doing so make more profit. Here’s how loyalty marketing can help with that.

Customer retention

How to grow an ecommerce business as a Shopify Founder

Discover how to grow an ecommerce business with our top 3 ways you can influence retention and lifetime value as a Shopify founder.

Ecommerce metrics

Customer acquisition cost (CAC) for ecommerce: what it is, and how loyal...

CAC — or “customer acquisition cost” — measures how much you spend to bring in a new customer. Here’s how you can measure, contextualize and reduce CAC.

Customer referrals

Beyond word-of-mouth: Advantages and disadvantages of referral programs

Ignite growth! Master referral programs & word-of-mouth marketing. Get actionable strategies & real-world examples.

Customer referrals

Unlocking customer loyalty and growth: The power of referral loyalty pro...

Watch your Shopify store transform into a vibrant hub of satisfied customers, brand advocates, and long-term success.

Customer referrals

Unleashing the power of referrals: A comprehensive guide to Shopify refe...

Forget cold leads and discount wars. Unleash the power of Shopify referrals! Learn the tricks of the trade to skyrocket your store's success.

Ecommerce growth strategies

Could the supply chain problem turn out to be a CLTV opportunity?

LoyaltyLion CEO, Charlie Casey explores whether supply chain problems could be an opportunity to improve customer loyalty and lifetime value

Ecommerce growth strategies

The ecommerce subscription model: The future of online retail in 2021?

Dive into the eCommerce subscription model: the future of online retail in 2021. Explore trends, opportunities, and strategies for sustainable growth.

Customer acquisition

Guest post: Scale your store and retain long-term customers with display...

Display ad targeting is vital for building and maintaining brand awareness and loyalty. Learn how to get it right here.

Ecommerce metrics

C, AOV, F: The secret sauce for revenue growth – frequency, average orde...

Learn from Polaris Growth about the secret sauce for increased revenue growth, including a focus on frequency and average order value.

Ecommerce growth strategies

Guest post: Want to double your revenue without paying for more traffic?...

Discover how to double your revenue without paying for more traffic in our guest post. Let us guide you through actionable strategies and insights for sustainable growth.

Customer referrals

Referral marketing: a guide for ecommerce brands

Unlock the power of referral marketing with our comprehensive guide. Learn how to integrate it seamlessly into your marketing strategy for maximum impact.

Ecommerce growth strategies

Guest post: How to recover abandoned carts with pop-ups

Learn effective strategies for recovering abandoned carts with pop-ups in our guest post. Discover how to re-engage customers and boost your conversion rates.

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