Supercharge your peak season
On Demand
Top brands and tons of experts reveal the loyalty strategies to win BFCM. Watch it all now!

Brand story
The California-based brand shares the BFCM comms tactics that power FOMO and accelerate revenue growth.
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Brand story
Anna-Louise Chambers, Head of Customer Marketing (Ecommerce), discusses their early access BFCM loyalty promo.
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Brand story
The Canadian jewelry brand shares why loyalty drives more revenue than ever during peak season.
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Expert advice
Shopify, Domaine, Roswell NYC, and LoyaltyLion on how brands should prep for peak this year.
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Expert advice
What’s the one BFCM tip brands can implement to impact their holiday sales? 5 experts give their opinions.
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Everything you need to know about using a loyalty program to grow your peak season revenue, all in one place.
Featured session
Discover why this award-winning loyalty program has driven record-breaking sales days during Black Friday.
Free gifting, early access, standout comms – what’s not to love?
We asked 4000 shoppers what influences their Black Friday purchases:
60% say they are likely to purchase from brands they know and have shopped with before
54% are more likely to join a loyalty program during BFCM or a similar sales period
60% are more likely to visit stores where they have loyalty points and rewards to redeem
Brands with great loyalty programs stand out from the competition. Will you?

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