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Loyaltyconnect Bfcm2026

Loyalty Connect 2026

Supercharge your peak season

On Demand

Watch sessions now

Top brands and tons of experts reveal the loyalty strategies to win BFCM. Watch it all now!

Ilia Session Youtube

Brand story

ILIA Beauty | Loyalty as a peak holiday strategy

The California-based brand shares the BFCM comms tactics that power FOMO and accelerate revenue growth.

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Connect Bfcm Session

Brand story

Medik8 | The loyalty secret behind a record-breaking BFCM

Anna-Louise Chambers, Head of Customer Marketing (Ecommerce), discusses their early access BFCM loyalty promo.

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Connect Bfcm Session (2)

Brand story

Hillberg & Berk | How loyalty lifts multichannel BFCM results

The Canadian jewelry brand shares why loyalty drives more revenue than ever during peak season.

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Agency Session On Demand Youtube

Expert advice

Ecommerce experts on the biggest BFCM trends of 2026

Shopify, Domaine, Roswell NYC, and LoyaltyLion on how brands should prep for peak this year.

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Tech Session Bfcm Connect On Demand

Expert advice

The BFCM Sprint: 5 quick wins from the experts

What’s the one BFCM tip brands can implement to impact their holiday sales? 5 experts give their opinions.

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On Demand

90 minutes of top
BFCM tips

Everything you need to know about using a loyalty program to grow your peak season revenue, all in one place.

Featured session

Medik8’s BFCM secrets

Discover why this award-winning loyalty program has driven record-breaking sales days during Black Friday.

Free gifting, early access, standout comms – what’s not to love?

Shopper insights: How to meet Black Friday expectations

We asked 4000 shoppers what influences their Black Friday purchases:

60% say they are likely to purchase from brands they know and have shopped with before

54% are more likely to join a loyalty program during BFCM or a similar sales period

60% are more likely to visit stores where they have loyalty points and rewards to redeem

Brands with great loyalty programs stand out from the competition. Will you?

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Connect: BFCM may be over, but the events keep coming!

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Rated #1 for loyalty on G2 and trusted by brands worldwide for over 10 years, let’s scale your business together. Get in touch today!