Loyalty by industry

Beauty & cosmetics

The 5 best beauty loyalty programs and why they’re so effective (2025)

Discover the best beauty loyalty programs that drive customer retention and repeat purchases. Learn what makes these programs effective and how to implement key features into your own loyalty program.

Lessons in Fashion Loyalty with Represent Clothing

Discover how Represent Clothing transformed customer loyalty with a unique, community-driven approach. Learn key strategies for fashion brands to boost engagement, lifetime value, and growth.

Beauty & cosmetics

Lessons in Beauty Loyalty with Bare Minerals and Laura Mercier

Discover how umbrella beauty brand, Orveon, develops and manages their successful beauty loyalty program.

Beauty & cosmetics

Lessons in Beauty Loyalty with Ethique

Learn more about how we worked with beauty brand, Ethique, to build a community and increase brand loyalty.

Creating a World-Class Fashion Loyalty Strategy with Vitality

Find out more about how Vitality, a growing athleisure brand, has grown exponentially through their loyalty scheme.

Food & beverage

How to create a gold-standard food and beverage loyalty program, featuri...

Discover the keys to crafting a successful loyalty program for your business. Unlock customer retention and boost sales with expert insights and strategies.

Beauty & cosmetics

The importance of loyalty in the beauty and cosmetics industry — and how...

Uncover the secrets to success in the beauty and cosmetics industry with five loyalty strategies. Learn how to stay ahead and drive growth in a competitive market.

8 inspiring fashion loyalty programs (and how to build yours)

Here, we take a look at 8 excellent examples of fashion loyalty programs, break down what makes them work, and share some practical tips for building your own.

5 reasons why the world’s luxury brands have embraced loyalty programs

Find out why luxury brands like AMEX, Star Alliance and more have embraced loyalty programs with bespoke elite rewards & VIP access.

Health & wellness

Nurturing customer loyalty – tips from 3 health and wellness loyal...

Learn how to engage customers with an effective health and wellness loyalty program with our insights from researching three of the best.

Beauty & cosmetics

Scale success story: Sephora’s Beauty Insider

Dive into Sephora's Beauty Insider success story. Explore how the program scales customer engagement and drives unparalleled success in the beauty industry.

Food & beverage

Scale success story: Starbucks Rewards

Repeat visits from Starbucks Rewards members generates a whopping 40% of the brand’s UK revenue. Here’s how it works — and why it’s such a success.

3 stunning home and garden loyalty programs (and how to replicate their ...

We may not spend as much time at home as we have done in recent years, but the online…

Calling all pet suppliers! The 3 paw-some pets loyalty programs we canno...

Find out how ecommerce pet stores can turn traffic spikes into long-term % opportunities to build customer relationships.

Food & beverage

Stand-out subscription loyalty programs in the food and beverage industr...

Discover stand-out loyalty programs in the food and beverage industry and the secrets to their success. Learn how these programs keep customers from churning and what they have in common.

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