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Retention & engagement

Learn how to drive customer retention and engagement with proven tactics, from community building to social commerce and personalized experiences.

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Customer retention

Customer retention metrics: what to track, and why

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Customer retention

The benefits of customer retention: why keeping customers is (usually) m...

Maximizing Ecommerce Revenue: How Post-Purchase Upsells Can Help
Customer experience

Maximizing Ecommerce Revenue: How Post-Purchase Upsells Can Help

loyalty program ROI
Customer retention

How to measure — and improve — customer retention on Shopify 

loyalty and retention
Customer retention

Here’s how to turn retained customers into loyal customers

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Social commerce

Unlocking the Potential of TikTok Shop for Brands: A Path to Customer Re...

Simplify retention with Shopify Flow automations and loyalty
Customer retention

How Leading Brands Like Sephora, Ulta Beauty, Nike, and Lululemon Win at...

Customer Lifecycle
Customer experience

Ecommerce customer experience: How to analyze and improve it to boost cu...

ecommerce upselling
Customer experience

Ecommerce Upselling: How To Get It Right — Without Annoying Your Customers

ecommerce churn rate
Customer retention

Ecommerce churn: How to calculate, interpret, and anticipate it

Ditch the discounts: How to build better customer loyalty
Customer retention

How to Increase Customer Loyalty: Best Practices, Strategies and Tips