Pathmonk Presents Podcast is a space for business owners and marketers to share insights on digital growth. We were invited to discuss the content-driven buying journey, loyalty strategies and how they work.
Fiona Stevens, head of marketing at LoyaltyLion, discusses digital growth, inbound marketing and her journey in the ecommerce industry. She also highlights how LoyaltyLion uses content to acquire new clients through educational, appropriate and engaging material.
But why is content so crucial to increase the customer lifetime value?
A content-driven buying journey can be crucial to fully support a prospect’s journey. A relevant and engaging content can encourage a final purchase of the buyer’s journey.
Fiona also shares what is a loyalty program and how it could give your brand an advantage. Find below other key topics from the podcast episode:
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