Dr. Axe: loyalty program members spend $2.35m more than non-members
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Find out more about how Dr. Axe used LoyaltyLion to drive a 300% increase in reward redemption.
Dr. Axe migrated from another loyalty program because they wanted to both increase reward redemption and have a solution that complemented the user journey.
With the help of a LoyaltyLion Onboarding Manager, Dr Axe migrated their existing loyalty program members and their point totals to LoyaltyLion. We designed and implemented two new features for Dr Axe: In-Cart Rewards and instant points. Both are Shopify firsts.
Due to In-Cart Rewards, Dr Axe saw a 300% increase in reward redemption when they moved from their previous loyalty provider to LoyaltyLion. With the implementation of Instant Points, Dr Axe saw a 36% increase in AOV – shoppers are now motivated to add more products to their cart in order to earn enough points for a reward.