Organifi increased its customer spend by 84%

Challenge

When Organifi first met LoyaltyLion, they already had high volumes of traffic coming to their website. However, their ecommerce team knew that their existing loyalty program needed to work harder to turn more of that traffic from one-time shoppers to loyal and returning customers.

They required a solution that would build customer lifetime value, both by increasing program engagement and powering other aspects of their business such as their social media marketing.

Solution

Organifi’s team created a loyalty program that encourages customers to engage more with the brand across all channels. For instance, Organifi enabled customers to earn a 100 points if they follow Organifi on Instagram and they also give another 100 points if customers follow them on Facebook. By integrating their loyalty strategy with their social media marketing, they began to communicate with their customers across all channels.

To motivate their customers to keep returning to the site and repeating purchase, Organifi’s team also provides monetary and free product rewards to their customers. By spending more, customers can unlock those rewards.

Results

By powering their marketing strategy with their loyalty program, Organifi gained more than 10k followers on social media, and increased their customer spend by 84%.