Boody: 25% increase in customer spend by loyalty program members in a single month
Boody’s team approached LoyaltyLion because they were looking to create a fully-customised loyalty program that would reflect their unique brand philosophy and strengthen the relationship with their customers.
Boody implemented a tiered program structure based on their key brand values: comfort and goodness. By earning ‘comfort points’, members can progress across three levels respectively, ‘Goodness Explorer’, ‘Goodness Catalyst’ and ‘Goodness Advocate’. To increase customer acquisition and advocacy, Boody also designed a referral strategy that helps members to earn extra Comfort Points and become an advocate by referring to a friend.
In a single month, Boody increased its customer spend by 25% from loyalty program members. Boody has also seen an uplift in traffic, database and their social media engagement. Boody’s CEO, Shaun Greenblo, says “we are now keen to build on this success and for ‘the Goodness Corner’ to become a key pillar in our brand’s online presence and identity”.
"We are so pleased to have worked with LoyaltyLion to create our first-ever rewards program, The Goodness Corner. Not only have we seen an uplift in sales, traffic, social media followers and our database, but the team at LoyaltyLion were easy to work with and provided us with all the support we needed." Shaun Greenblo, CEO at Boody