Retain valuable customers with a unique loyalty program for your health and wellness store

LoyaltyLion unlocks insights that increase customer lifetime value for fast-growing ecommerce stores

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Trusted by health and wellness brands worldwide

Why health and wellness retailers build customized loyalty programs with LoyaltyLion

Competition is fierce

With an estimated worth of $4.2 trillion, the health and wellness industry is booming. To achieve, health and wellness stores need to give customers a warm fuzzy feeling and provide purpose beyond purchases.

Consumers are shopping differently

By next year the customer experience will overtake price and product as key brand differentiators. It’ll be necessary to establish new ways to offer intangible benefits to consumers.

Acquisition is expensive

It costs five times more to acquire a new customer than to retain an existing one. With the health and wellness industry being full of competitive brands, it is essential to keep your existing customers returning to you.

Success story: Vitabiotics

Health and wellness brand, Vitabiotics, launched a loyalty program that has delivered a 67% increase in customer spend, and a 43% increase in repeat purchase rates.

To increase engagement across the customer journey, they show how many points a product is worth on every single product page. This encourages guest shoppers to become members and start earning points whilst boosting customer spend. They also integrate their loyalty program with their existing email marketing strategy, finding ways to keep their members engaged. They run double points events and promotional campaigns on a regular basis to reward their best customers for their loyalty.

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As a health and wellness merchant, your future success depends on your existing customers.

So what can you do to drive retention and build your customers’ loyalty to your brand?

Reward customers with points for purchases and engagement

Create a loyalty program with a difference. Reward customers for purchases and on-site activities – such as joining your program, social follows and site visits.

Customers can collect these points and redeem them for rewards to spend on health and wellness products at your store, encouraging long-term loyalty and increasing your revenue.

Drive customer advocacy

Nurture advocacy by rewarding customers for referring new health and wellness shoppers to your store or leaving reviews. Not only is this a cost-effective acquisition strategy, but it also grows consumer trust.

Keep engaging between purchases

Send loyalty emails that communicate your brand, upsell and cross-sell products and are personalized to each individual. This encourages customers to return to your store sooner and choose you over other health and wellness competitors in the market.

Create emotional connections

Customers choose their go-to health and wellness brands based on how the products make them feel. Make your program resonate with your customers on an emotional level by making it a natural extension of your brand.

Easily customize all elements of your loyalty program and embed individual, on-brand loyalty components anywhere in the customer journey, from product to post-purchase pages.

Integrate with your favourite tools and technologies

LoyaltyLion integrates seamlessly with all your existing ecommerce tools and technologies.

Use your loyalty program to power your ESP, review platform, subscription partners, help desk and more.

Join the LoyaltyLion Academy today

Want to become the go-to health and wellness loyalty expert in your business? Check out the LoyaltyLion Academy for some free, self-guided lessons on customer loyalty and retention.

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