In the latest episode of Ecommerce Espresso, we spoke to Josh Mendelsohn, VP of Marketing at Privy.
Privy is an ecommerce tech agency that helps businesses grow by combating cart abandonment with pop-ups, displays and email marketing.
According to Privy, 98% of a site’s visitors don’t end up converting. That’s why, we sat down with Josh, to talk about how on-site displays and email marketing can work to drive conversions and repeat purchases.
We put to Josh:
In the space of a coffee break, Josh gave us advice on how to grow your email list by being proactive with your on-site messaging. He also mentioned tips for making your messaging relevant to your audience. He then focused on using customer data and how to segment your messaging based on behaviour such as visits to your site, if they’re a loyal customer and more.
Click here to listen to the recording and hear the rest of what Josh had to share.
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