Blog & News

How to Increase Customer Loyalty: Best Practices, Strategies and Tips

Discounts can hurt your brand in the long run. Learn 5 strategies to cultivate loyal customers who keep coming back, including loyalty programs and more.

What most brands get wrong about birthday marketing — and how you can ge...

Generic birthday discounts generate revenue, but not the long-term customer loyalty that makes birthday marketing so powerful. Here’s a better approach.

Demystifying loyalty points: A guide to calculating loyalty point value,...

Learn how points work, discover best practices for calculating their value, and get insider tips on setting rewards that drive engagement and customer loyalty.

Using a rewards dashboard: how to report on your loyalty marketing progress

A reporting dashboard for your rewards program is invaluable. You need to figure out your key metrics, source your data and build something visually appealing.

The psychology of rewards and loyalty programs in ecommerce

We touch on key customer loyalty theories that affect decision-making so you can use enhancing loyalty strategies to keep customers returning.

7 ways loyalty marketing can supercharge every part of the marketing mix

Join us as we explore all the ways a Shopify Marketer can combine brand loyalty and marketing mix to supercharge all marketing channels.

How to grow an ecommerce business as a Shopify Founder

Discover how to grow an ecommerce business with our top 3 ways you can influence retention and lifetime value as a Shopify founder.

How to compete with Amazon by differentiating your brand and increasing ...

Discover 4 proven ways that a loyalty program can help you with the challenge of competing with Amazon, differentiating your brand, and improving returning customer rates.

4 ways your loyalty program can increase your social following and suppo...

Discover 4 proven ways your loyalty program can increase your social following and support your social commerce strategy.

Sustainability and customer loyalty: how to connect with customers on a ...

Join us as we explore all the ways that sustainability and customer loyalty work together, creating deeper emotional connections and bringing your brand values to life.

Loyalty marketing strategy: Proven strategies to retain your ecommerce c...

Discover loyalty marketing strategies, tips, and best practices to fuel long-term relationships and drive sustainable growth for your ecommerce brand.

17 must-have apps to supercharge your Shopify tech stack

Take your Shopify store to the next level with these top 17 apps, covering everything from marketing and customer service to loyalty programs and analytics.

9 powerful tips to skyrocket your ecommerce customer retention

Discover 9 proven strategies to keep customers coming back for more, from personalized emails and video thank-yous to tiered loyalty programs and data-driven insights.

Carrying out a customer retention analysis: a simple guide for ecommerce...

A customer retention analysis looks beyond top-line retention metrics to understand why — and when — your customers stop purchasing from you. Here’s how you can run your own.

Educational material

Ecommerce customer retention rate: definitions, formulas and benchmarks

The ecommerce customer retention rate measures the proportion of loyal customers. Here’s how you can calculate it — and why you should.

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