November feature updates from LoyaltyLion

Each month, we enhance our integration ecosystem and LoyaltyLion’s capabilities to power your existing marketing tools and growth.

👉 Ranked one of the 50 fastest-growing technology companies in the UK by Deloitte

This month we’re excited to announce that we’ve been included in the 2020 Deloitte UK Technology Fast 50, a ranking of the 50 fastest-growing technology companies in the UK.

Deloitte Fast 50

Duncan Down, lead partner for the Deloitte UK Technology Fast 50 programme, said: “The Deloitte UK Technology Fast 50 is internationally revered as one of the most important business awards in the industry.”

We’d like to say a big thank you to all of our employees, customers and partners who have helped us achieve this milestone!

👉 Skinnydip’s loyalty program increased its member spend by 84%

Started as an online boutique, Skinnydip is now one of London’s most unique accessories brands. Having a strong base of loyal customers already, Skinnydip wanted to reward this close-knit community for their dedication. As a natural extension of their brand, Skinnydip designed a fully-customized loyalty program and named it “Skinnydip Airlines”.

To prepare members for the “take-off” position, Skinnydip created a tiered loyalty program structure. To communicate about the benefits of their rewards program, and increase brand engagement, they have also created an Integrated Loyalty Page customers can access through the footer.


Knowing that 68% of customers are willing to spend more when they have an uninterrupted experience, Skinnydip implemented In-Cart Rewards. We’re very happy to see this feature enables Skinnydip customers access points and rewards, and use them against products they can add to their cart at any stage while shopping.

Thanks to their on-brand loyalty program, their redeeming loyalty program members now spend 84% more than non-redeeming members and have a 69% higher repeat purchase rate. Skinnydip Airlines has only very recently taken off. Stay tuned to hear what’s coming next!

If you want to learn more about our latest updates and features, head over to our platform page, where you can find out more about our features or get in touch today.

About the author


Ipek is a Product Marketing Consultant at LoyaltyLion. Before doing her Marketing masters at the Queen Mary University of London, she worked in top global advertising and marketing agencies providing creative strategies for both B2B and B2C clients. At LoyaltyLion, Ipek makes sure our readers get the best content about LoyaltyLion's features and how it can help to power your ecommerce businesses.

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