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Loyalty program redemption rates: How to calculate and improve them

Track your loyalty program's redemption rates to gauge effectiveness and improve customer engagement. Learn to calculate, analyze, and enhance these rates.

The CLV/CAC Ratio: A Guide for Ecommerce Brands

This article will cover why your brand must optimize its LTV:CAC ratio to ensure its long-term success, and how you should go about it.

How to use email marketing to promote your loyalty program

Boost your loyalty program's success with email marketing! Learn how to engage customers, increase order values, and drive repeat purchases.

Hybrid loyalty programs: What they are and how to implement your own

Discover how hybrid loyalty programs blend points, tiers, and values to engage diverse customers and boost brand loyalty.

What do customers want from loyalty programs?

Discover why customers join and actively use loyalty programs. Explore factors like personalization, proactive communication, aligned values, varied rewards, and great customer experiences.

Ecommerce Upselling: How To Get It Right — Without Annoying Your Customers

Learn how to effectively upsell in ecommerce with our comprehensive guide. Discover upselling strategies, key touchpoints, audience segmentation, measurement techniques, and more.

6 examples of ecommerce loyalty programs — and how to build your own

Discover the power of ecommerce loyalty programs to overcome challenges like high customer acquisition costs and seasonal sales fluctuations. Learn best practices and explore real-world examples.

Lessons in Beauty Loyalty with Ethique

Learn more about how we worked with beauty brand, Ethique, to build a community and increase brand loyalty.

The 4 main types of loyalty program — and how to choose the right one fo...

Loyalty programs are essential for ecommerce success. Our guide simplifies your options: points-based, value-based, tiered, subscription, and more.

How to successfully market your loyalty program

Are you looking to set up a loyalty program for your business? Here are our top tips on marketing it successfully.

Creating a World-Class Fashion Loyalty Strategy with Vitality

Find out more about how Vitality, a growing athleisure brand, has grown exponentially through their loyalty scheme.

Average order value for ecommerce stores: Why it’s important and how it ...

By increasing your average order value, you can reduce your reliance on costly acquisition channels — and in doing so make more profit. Here’s how loyalty marketing can help with that.

The most common loyalty questions answered

Get answers to the most frequently asked questions about loyalty programs, rewards and referrals.

How ecommerce stores can increase their repeat purchase rate

The repeat purchase rate tells you what proportion of your customers make repeat purchases. Here’s how you can measure it — and why you should.

A loyalty-first guide to customer reactivation email campaigns (with exa...

How you can use customer reactivation email campaigns to recapture customer attention, inspire loyalty, and have them revisit your ecommerce store repeatedly.

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