YOCTO

NOTE: We are fully booked for 2025. Onboarding for new clients begins January 2026.

ABOUT YOCTO:

YOCTO is a lifecycle marketing agency specializing in Email, SMS, WhatsApp, and Direct Mail for fast-growing DTC brands. We specialize in Shopify + Klaviyo + Subscriptions - and hold Klaviyo Elite Partner status (top 0.00025% globally).

TRIPLE SPECIALIZATION:

1 - We have deep expertise across Shopify & Shopify plus, including complex, multi-geo, multi-SKU, high-growth brands.

2 - We're masters of lifecycle marketing strategy and can drive maximum value from Klaviyo's technology, including all advanced functionalities.

3 - We're experts in subscription business models and technologies (Recharge, Skio, Loop, etc.). We know how to quickly reduce churn and drive subscriber and ARPU growth.

WE DO NOT PROVIDE "AUDITS:"

In our view, you don’t need another teardown telling you:

• “Your welcome flow is missing a text.”
• “You should A/B test your popup.”
• “Send more campaigns.”

What you actually need is a plan - a real, outcome-driven plan that moves LTV, reduces churn, improves CAC payback, and fixes gaps between orders one and two (or helps you achieve whichever other lifecycle goal you may have). That's why YOCTO doesn’t do audits. We do Strategy Activations™.

WHAT A STRATEGY ACTIVATION™ GIVES YOU:

A clear, high-leverage roadmap designed to move your internal lifecycle KPIs this quarter. You tell us what matters most to you as a business, and you walk away with:

• A precise diagnosis of what’s hurting lifecycle (data + behavior)
• A focused roadmap to achieve your own internal lifecycle KPIs
• Financial projection of what impact to expect from our plan
• Recommendations built by senior lifecycle strategists - not junior staff

ONGOING EXECUTION:

Once Strategy Activation sets the direction, our team can execute everything end-to-end, including:

• Lifecycle strategy
• Full flow builds (advanced automations)
• Creative (copy and design)
• Segmentation
• RFM
• Cohort analysis
• Churn and retention modeling
• Scientific