YOCTO

ABOUT YOCTO:

YOCTO is a certified LoyaltyLion partner and Klaviyo Elite retention agency for fast-growing DTC and subscription brands ($5M-$150M, mostly US & UK). We own the whole retention side of a subscription P&L: loyalty and rewards programs, subscription offers and plan structure, cancel-flow and dunning optimization, cohort LTV and payback analysis, plus the Klaviyo email and SMS programs that execute it, wired into LoyaltyLion, Loop, Recharge and Skio. One team runs the analysis and the execution.

LOYALTY, BUILT FOR RETENTION:

We design loyalty programs around the moments customers decide whether to stay: the second order, the first renewal and the point they think about leaving. Points, tiers and rewards are tied to reordering and staying subscribed, and every reward is triggered and explained in Klaviyo.

CREDENTIALS:

• Klaviyo Elite Partner, top 0.3% of Klaviyo partners worldwide

• Platinum Tier Loop Subscriptions Partner and Premier Recharge Partner

• Featured in Forbes and Fast Company

• Creators of the LTV Parthenon: 3 pillars, 9 numbers that decide customer lifetime value

RESULTS:

• Gratsi, America's fastest-growing boxed wine brand: -48% cancellations, +208% reactivations (Skio case study)

• Mira, the at-home fertility monitor: +252% email and SMS revenue in 6 months (Klaviyo case study)

• Healf, the FT's fastest-growing company in Europe: 5x email revenue in 18 months

• Evereden, the premium family skincare brand: 8x subscriber growth in 3 months (Loop case study)

• ColonBroom, the gut-health brand: $1M per week from email

STRATEGY ACTIVATIONS™:

Every engagement starts with a Strategy Activation: a precise diagnosis of what's hurting LTV, a focused roadmap to your lifecycle KPIs this quarter, and a financial projection of the impact to expect, built by senior strategists, not juniors.

WHO WE WORK WITH:

Supplements and wellness, beauty and personal care, food and beverage, health tech and subscription-first brands on Shopify and Shopify Plus, including complex multi-geo, multi-SKU catalogs.

ONGOING EXECUTION:

Loyalty and rewards programs, lifecycle strategy, advanced Klaviyo flows, campaigns, creative (copy and design), segmentation and RFM, cohort analysis, churn and retention modeling, A/B testing, deliverability, subscription platform optimization (Loop, Recharge, Skio), SMS, WhatsApp and direct mail.

ONBOARDING:

We onboard new brands twice per month. Use the form below to request a Strategy Activation.