Novel wallet integration

Let customers save a branded loyalty card to Apple & Google Wallet with real-time points and rewards.

Apple Wallet Google Wallet
Loyaltylion Novel Wallet Integration

Real-time loyalty in customers’ mobile wallets

Increase your loyalty program’s visibility

Wallet passes sit alongside payment cards and boarding passes, keeping your loyalty program visible between purchases.

With Novel, loyalty data syncs automatically, so customers always see:

  • Current points balance
  • Tier status
  • Available rewards
Visiblity Mobile Wallet

Built for ecommerce and omnichannel brands

Novel connects directly with LoyaltyLion to sync loyalty data in real time across digital and physical touchpoints, without requiring POS hardware.

Use wallet passes to:

  • Keep points and rewards to hand while customers shop
  • Highlight rewards ready to claim
  • Remind customers before points expire
  • Support omnichannel campaigns
Sculpted Wallet Beauty Club Pass

LoyaltyLion works really well with our tech stack; it has out-of-the-box integrations with all of our key tech partners.

Georgie Little, Head of Growth, The INKEY List
Georgina Little Inkey Pink Background

Resources


Frequently asked questions

Do customers need to download an app to use Novel?

No. Customers can add the loyalty pass directly to Apple Wallet or Google Wallet by scanning your QR code on your website, email, or SMS. Once added, it updates automatically in the background as their loyalty status changes, all without requiring an additional app or login.

What data syncs between LoyaltyLion and Novel?

The integration supports real-time syncing of key loyalty data, including points balance, tier status, reward eligibility, and campaign updates. When a customer earns points, redeems a reward, or moves to a new tier, the wallet pass reflects those changes automatically.

Can wallet passes send notifications?

Yes. Wallet passes support dynamic updates and lock-screen notifications when key loyalty events occur, such as earning a reward, unlocking a tier, or participating in a promotional campaign. This helps increase engagement without relying solely on email or SMS.

Is this suitable for online-only brands?

Absolutely. While wallet passes are powerful for in-store visibility, they also support ecommerce-only brands by reinforcing loyalty status, promoting rewards, and increasing mobile engagement across the customer lifecycle.

How is Novel different from the Jeri Commerce integration?

Novel enables digital wallet passes that display and update loyalty data in Apple and Google Wallet. Jeri Commerce focuses more heavily on in-store activation and POS-driven loyalty experiences. If your priority is mobile wallet visibility and real-time balance updates, Novel is the right fit.

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