The new discounting playbook: BFCM Ask Me Anything

With so much change taking place in ecommerce, everyone’s got questions about how to change up your discount strategy. That’s why LoyaltyLion and eight top ecommerce experts came together for a BFCM Ask Me Anything.

Whether you want to find out how to use the holiday to build CLTV, or simply learn what alternatives to discounts you can offer, check out the recording to hear answers from:

Top ecommerce experts logos that have come together for a BFCM Ask Me Anything.

60% of consumers say BFCM discounts are never as good as they expect. So, what does this mean for your strategy this year? This question and many more on customer loyalty and retentions have been answered by the following speaker linkeup:

Speaker lineup at The new discounting playbook: BFCM Ask Me Anything

Thinking about adding alternative incentives to your BFCM strategy?

Book a call with a member of our team and we will show you how.

You can also watch our recorded video from The new discounting playbook: BFCM Ask Me Anything below:

About the author

Michelle Sarkisyan

Michelle is the Website Optimization Executive at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. After graduating in Journalism from City, University of London, Michelle has worked as an editorial assistant, social media content contributor and freelance content writer. Michelle manages content for, making sure website visitors get the best user experience and quality content about customer loyalty and retention.

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