Research shows that 91 percent of people read online reviews, and 84 percent trust those reviews as much as they do personal recommendations from their friends and family. There’s no question that online reviews are beneficial to your business, and that’s why we’re launching an integration with Trustpilot.
By using Trustpilot and LoyaltyLion together, you’ll be able to reward your customers for leaving reviews about both your products, and the service you’ve delivered. So what are the three most important things you need to know about this integration?
Customers can earn rewards for leaving reviews
Consumers trust content that has been generated by other consumers more than they trust brand-generated content. The good news is, members of your loyalty program are the most likely to be willing to act as advocates and create that content. With this integration, you can incentivize members to leave reviews of both your store and your products in return for points and other rewards. Rewards are easily configurable and it’s up to you to determine what a review is worth.
It’s quick and easy for customers to leave reviews
Offering rewards is a great way to incentivize reviews, but the harder it is to do so, the fewer reviews you will get. The key is to make it as easy as possible for customers to engage with your brand and leave reviews. Trustpilot’s review functionality sits inside a customer’s loyalty program profile. This not only makes it easy for them to leave a review anytime they log in, but it also means they can immediately see rewards accumulating as a result.
There are more opportunities for post-purchase engagement
Customers are most likely to leave positive reviews while their experience with your brand is fresh in their minds. However, post-purchase emails can be a powerful vehicle in encouraging shoppers to return and leave a review at a later date. Update your post-purchase emails to include information on how many points customers could receive if they write a review, giving them a reason to come back and do just that.
Learn more about how you can use loyalty programs to drive reviews in our LoyaltyLion Academy. Or to find out how LoyaltyLion and Trustpilot could work for your store, book a demo with one of our team.