LoyaltyLion becomes proud member of the Shopify Plus Certified App program

Today, there are over 5,000 ecommerce stores using Shopify Plus, processing millions of dollars every day. Our journey with Plus started back in 2015, when Shopify selected LoyaltyLion as their first loyalty provider. Since then we’ve seen many firsts together – from being the first Plus tech partner to integrate loyalty solutions with POS, to being the first to build Connectors for Shopify Flow

Now we’re excited to announce the next step in our Plus partnership, which sees us become a proud member of the Shopify Plus Certified App Program.

“The Shopify Plus Certified App program is designed to meet the advanced requirements of the world’s fastest-growing brands,” said Loren, GM Shopify Plus, “We’re happy to welcome LoyaltyLion to the program, bringing their insight and experience in loyalty and rewards to the Plus merchant community.”

To celebrate, we wanted to take you on a quick tour of our favorite Plus store loyalty programs, showing you just how LoyaltyLion and Shopify Plus can work together to increase customer lifetime value.  

Want to skip to a brand that’s most like yours? Here’s a list of who we’re showcasing in this blog:

100% Pure

One of our longer-standing clients, 100% Pure is a leader in the cosmetics industry. When 100% Pure approached LoyaltyLion, they were looking for an omnichannel loyalty program that could seamlessly integrate with their mobile, desktop, and physical stores.

100% Pure was already using Shopify Plus for their ecommerce store and Shopify POS for their brick-and-mortar stores. Making use of Multi-link functionality, the team easily connected all their stores and enabled their shoppers to access their loyalty program across multiple channels.

Today, 49% of 100% Pure’s revenue comes from their loyalty program members, and their members spend 57% higher than guest shoppers.


Lively have used Shopify Plus to create an inspirational brand community. To drive increased engagement with that community, Lively used LoyaltyLion to design an on-brand, tiered loyalty program structure.

The team at Lively knew that in order to increase customer lifetime value, they needed to deliver more targeted communications. Firstly, they focussed on increasing repeat purchase rates of active members with a campaign that offered program members double points for a limited time period, 

Secondly, they integrated their loyalty program with another Plus partner, Klaviyo, to deliver a personalized email experience to their loyal customers. As a result, they increased their repeat purchase rate by 37%.

“Our loyalty program is an extension of this appreciation for our community, and a way for us to show our current customers how much we value them. LoyaltyLion offers us the opportunity to get customers excited to make a purchase every time they visit our site, as well as increase retention rate, repeat customers, and average order value.” Michelle, CEO & Founder of Lively

Pacifica Beauty

As a pioneer in the natural beauty market, Pacifica Beauty is one of the fastest-growing Shopify Plus merchants out there. To further increase their customer spend and engagement, the team created a loyalty program that truly reflects their brand values.

Recent research shows that allowing customers to earn and redeem rewards at checkout can increase basket size by as much as 36%. In light of this, Pacifica Beauty identified an opportunity to use In-Cart Rewards and Instant Points within their Shopify Plus cart to drive up average order value.

Instead of customers having to spend time and energy to apply voucher codes at checkout, Pacifica Beauty made it as easy as possible for their customers to view and claim rewards automatically while they are shopping. As a result, members now spend up to 22% more compared to guest shoppers.

“LoyaltyLion is a game-changing loyalty platform that up-levels our customer experience. They provide insights that soar with the marketing potential to help maintain, and even win back our customers. We love it.” Kimberli Harvey, Marketing Director, Pacifica Beauty

We couldn’t be happier to have been included in the Certified App Program and we’re looking forward to continuing to build out LoyaltyLion’s functionality to work with each and every new Plus feature. 

You can see our existing Plus features here, or you can book some time with one of the team to talk through our Shopify Plus examples in more detail. 

Shopify Plus Loyaltylion Info