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Part 1 showed how to build loyalty with first-time buyers. In Part 2, we gave you the emails to turn those first-time buyers into repeat customers. Now, in Part 3, discover how to turn second-time buyers into lifelong advocates who fuel unstoppable growth.
Recognize milestones like birthdays, anniversaries, or ‘x purchases made’ to make customers feel special and motivate their next visit.
Use purchase data to suggest items that complement what they’ve already bought, or new launches in their preferred categories.
Different customers respond to different incentives. Use past purchases to offer tailored rewards that resonate.
A loyalty program is a hugely effective way to deliver personalised experiences at scale.
60% of your customers are at the beginning of their journey, full of potential to convert into loyal brand advocates.
VIP strategy: Create an entry-level tier that unlocks a reward after their second purchase – for example, “free travel size with any order $20+”
30% of your customers are already engaging regularly. This is where your loyalty efforts see the most traction.
VIP strategy: Offer a mid-tier benefit that requires regular purchases, for example, “Get exclusive sales access only for Gold level.”
Your top 10% of customers: High-value, high-retention shoppers you want to keep for the long haul.
VIP strategy: Reward them with exclusive experiences, such as “Free priority delivery.”
We designed LoyaltyLion so that customers proactively engage with your brand to claim rewards. It’s the tried-and-tested way to build an enthusiastic community that keeps coming back for more.
Referral initiatives, like “Give $5, get $5”, drive organic growth at a fraction of the cost of paid ads.
Stay connected with customers by rewarding them for follows, shares, and interactions on social media.
Reward points for reviews & user-generated content to build credibility and influence new shoppers.
Your most loyal customers are also your most powerful marketers. Reward them, and they’ll acquire new customers for you.
REAL EXAMPLES
REAL RESULTS FROM REAL BRANDS
Customers with an existing store account are automatically enrolled in your loyalty program. They can access their loyalty account the next time they log in.
This seamless integration ensures they can start earning and redeeming rewards right away without taking any extra steps.
Your points strategy is one of the most powerful tools for driving that crucial second purchase.
By awarding points for a first-time order and highlighting the rewards those points unlock, you’re giving customers a compelling reason to return.
Crucially, a smart points strategy doesn’t just reward spending. It also encourages behaviors that build long-term engagement between purchases. Points for account creation, social follows, and reviews all contribute to an engaged community of loyal customers.
By default, guest shoppers have 30 days to create an account and claim their points.
If they register within this window, the points from their purchase are automatically added to their loyalty profile.
While a shorter timeframe creates urgency, you can adjust this timeframe based on your data.
Your loyalty program gives you the insights you need to personalize messages from the very first interaction.
Use your customer’s first name and highlight how many points they’ve earned and what rewards are now available to them. This kind of tailored messaging not only shows the tangible value they’ve gained, it also helps them feel recognized and appreciated.
When customers feel seen, they’re more likely to return, redeem rewards, and deepen their relationship with your brand.
