Part 3 of our expert secrets to unlocking the second purchase

Customers with an existing store account are automatically enrolled in your loyalty program. They can access their loyalty account the next time they log in.

This seamless integration ensures they can start earning and redeeming rewards right away without taking any extra steps.

Your points strategy is one of the most powerful tools for driving that crucial second purchase.

By awarding points for a first-time order and highlighting the rewards those points unlock, you’re giving customers a compelling reason to return.

Crucially, a smart points strategy doesn’t just reward spending. It also encourages behaviors that build long-term engagement between purchases. Points for account creation, social follows, and reviews all contribute to an engaged community of loyal customers.

By default, guest shoppers have 30 days to create an account and claim their points.

If they register within this window, the points from their purchase are automatically added to their loyalty profile.

While a shorter timeframe creates urgency, you can adjust this timeframe based on your data.

Your loyalty program gives you the insights you need to personalize messages from the very first interaction.

Use your customer’s first name and highlight how many points they’ve earned and what rewards are now available to them. This kind of tailored messaging not only shows the tangible value they’ve gained, it also helps them feel recognized and appreciated.

When customers feel seen, they’re more likely to return, redeem rewards, and deepen their relationship with your brand.