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The LoyaltyLion team has been hard at work to get your program ahead of the competition.
From new features and tweaks to help you manage your program better, to improved integrations, we’re constantly innovating – and Summer 2025 was no different.
BIG NEWS: Our Headless API is here! We’ve got all you need to know below
Our brand new Headless API is now in preview and available for Plus merchants.
This launch opens up a whole new way to build with LoyaltyLion:
Merchants can now integrate loyalty anywhere, with full control over the experience. Learn more by clicking through to our Developer site.

LoyaltyLion’s brand new Headless API is now in preview and available for Plus merchants. Use it to:
Build a custom UI for a headless ecommerce storefront, e.g. Shopify Hydrogen.
Incorporate your loyalty program into a mobile app, using native UI components, or a custom POS system.
Ramp up the revenue-driving power of your loyalty program in-store when you enable reward redemption at POS checkout.
Troubleshoot with ease, thanks to greater visibility into potential issues with your loyalty program at POS.
Manage which rewards show where – whether it’s on your online store, POS, or mobile app. Great for channel-specific promos or in-store only rewards.
Get to grips with your data by pulling a full list of customers who have been sent an email of a particular category.
Give multiple members of your team access to LoyaltyLion and control what they can do, keeping your account safer.
Speed up your journeys through the LoyaltyLion Merchant App with quick page shortcuts, plus customer and help-doc search
Control your program’s margins by setting a limit on how many referrals customers can make a month
Give customers clarity on the expiration date of their points, how many will expire and when they most recently earned points.
Set customer expectations by making it clear if a free product reward is available before they try to claim it.
Help customers feel in control by allowing them to see how many points are due to expire and when. You can also set a points-earning activity’s expiration date to show in the activity modal on the loyalty page.
Take control of promotion stacking by choosing which other discounts your ‘refer a friend’ offer can be used with.
Tailor how you offer ‘redeem at checkout’ rewards even more, now with fixed increments and minimum spend.
Empower your social success through your loyalty program when you give customers points for following you on TikTok.
Boost customers’ motivation and sense of belonging by rewarding them for entering a new tier – now available on request.
Explore our previous release of updates in Spring 2025, including new features, program management and integrations improvements.
Rated #1 for loyalty on G2 and trusted by brands worldwide for over 10 years, let’s scale your business together. Get in touch today!