Cake’s loyalty strategy for apparel brand P&Co locks in purchases from existing customers, to reduce MCOS and free up budget to acquire new customers for the brand.
P&Co’s program is soaring, driving 20% of total revenue!
To know that big campaigns are supported by a really good loyalty incentive means we can spend more, because that cost is going to come back.
Agency Absolute Web supports dancewear brand Capezio to improve platform scalability, enhance site performance and streamline operational efficiency. As part of that, they referred LoyaltyLion and helped the brand swiftly implement the platform.
The result is a successful ‘Pointe-based’ rewards program that fosters customer loyalty and drives repeat purchases through engaging incentives.
Members can redeem free product rewards including apparel and accessories, and climb the tiers to unlock rewards they really want: free shipping, and half off a pair of iconic Capezio tights annually.
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