Swanky
Running The Pulse Boutique’s highly strategic program is Swanky.
Thanks to an innovative, ever-changing program that leverages LoyaltyLion’s Venn Apps integration, they’ve become an 8-figure brand since the loyalty program began.
- Guiding brands to create profiles to gather member data and preferences, helping tailor comms and offer a personalized experience
- They use LoyaltyLion alongside subscription tools to reduce reliance on the standard “subscribe and save” playbook, locking in subscriber loyalty for longer
- The LoyaltyLion Dashboard keeps Swanky close to where value is being created and redeemed, so they can anchor strategy in commercial reality.
A huge 45% of The Pulse Boutique’s total revenue is driven by the program, with 7 transactions for loyalty members compared to 1.8 for non-members.