Using their mobile app, Oh Polly serves its largely Gen-Z audience messages that are personalized using loyalty data, in order to prompt more urgent repeat purchases.
Their highly personalized take means that, in the UK, redeeming members are worth 3.6x more than non-members, and the program drives 21% of the brand’s revenue.
According to our benchmarks, the program is a top-performer, outperforming its peer group.
Pet food brand Bully Bunches uses LoyaltyLion data to encourage pet owners to repurchase chews regularly.
Their stylish program not only offers great perks, but encourages a subscription once members have started earning points and figured out which chews their dogs like best.
