Loyalty Cert. is the complete loyalty course.
Unlock today's top loyalty strategies, direct from the experts behind $2 billion of growth for Shopify’s biggest brands.
Free to join. Start in minutes.
Get started
Sign up in minutes. It's free.
Learn everything from why loyalty is worth investing in to the Black Friday strategies driving record-breaking revenue for brands.
Pass each module to earn a badge, then share your achievement on LinkedIn.
Complete all four Core modules and the final exam to earn full Loyalty Certification.
Our expertise
Loyalty Cert. comes directly from years of loyalty data and experience – so you learn what actually works.
$900m
generated last BFCM
10k
loyalty programs
250m
shoppers
Billions
of loyalty activities
Core modules
Start with Essential Loyalty Program Strategy today. The other three Core modules launch before the end of 2026.
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Once all four Core modules launch, complete them and pass the final exam to earn full Loyalty Certification.
Bonus modules
New challenges. Tech shifts. Peak seasons. Bonus modules demonstrate how to use loyalty to keep growing, whatever the industry brings next.
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Why Loyalty Cert.
“LoyaltyLion support has been integral for us. We have a fantastic account manager who is always coming up with new ideas for us to implement.”
Brooke O'Halloran
Senior CRM & Email Marketing Manager, Medik8
“We're so grateful for LoyaltyLion's thoughtful approach and bright ideas that help bring our customers ever closer.”
Kevin Dean
Ecommerce Experience Manager, Darn Tough Vermont
“LoyaltyLion's advice is so efficient – page setup, how to structure the loyalty program, best practices.”
LoyaltyLion customer
Sporting goods brand, via G2
When can I earn full Loyalty Certification?
Three more Core modules are launching before the end of 2026. Once they're live, complete all four and pass the final exam to earn full Loyalty Certification.
Which Core modules are coming?
Advanced Loyalty Program Strategy, Optimizing Your Loyalty Program, and Multichannel Loyalty Programs.
What can I take right now?
Essential Loyalty Program Strategy and the BFCM Loyalty Strategy bonus module. You'll earn a badge for each.
How will I know when new modules launch?
We'll email you as each new module goes live, if you're on our mailing list. Join it here.
Will there be more bonus modules?
Yes. We'll keep adding bonus modules on timely loyalty topics.
Is Loyalty Cert. free?
Yes, it's free to join.
Book a demo and see how LoyaltyLion helps Shopify brands turn first-time buyers into loyal, repeat customers.
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