CRM Manager (Partnerships)

London

LoyaltyLion is a data-driven loyalty and engagement platform trusted by thousands of ecommerce brands worldwide. Merchants use LoyaltyLion when they want a loyalty program that is proven to increase customer engagement, retention and spend. Stores using LoyaltyLion typically generate at least $15 for every $1 they spend on the platform.

Today LoyaltyLion works with over 10,000 small and medium sized retailers. Our mission is to help them succeed in the age of Amazon, where they may not be able to compete on price and logistics but can offer a better customer experience. An experience where customers feel valued, rather than just another number.

It’s been an incredible two years for LoyaltyLion. We closed $12.5m early last year and another $12m this year, and we’ve grown from 40 employees to over 100. We’ve built out our Leadership team, recruiting a CTO, CFO and Director of Product amongst other senior hires and we continue to scale quickly, achieving spots in both the Deloitte Fast 50 and the FT1000. This is just the beginning of our inflection point.

Role information

Operating within the framework of an already successful Partnerships function we’re looking for an individual to help us build a completely new ‘self service’ partner approach leveraging operational best practices of Customer Relationship Management (CRM). You’ll have significant scope to experiment within this role whilst having the full support of company resources.

Some of the things you'll be doing:

• Mapping the self-service Partner journey from beginning-to-end
• Identifying potential partners for our self-serve approach and sourcing contact information on those partners
• Closely collaborate with Revenue Operations to identify and then set up the technology required (e.g. email service provider, etc.) to build out our self-service approach
• Through A/B testing, developing messaging sequences with clear calls to action for potential partners
• Closely collaborate with Marketing to develop newsletters and self-service educational material about loyalty in the ecommerce space, as well as LoyaltyLion’s specific strengths; if appropriate, introducing additional technologies such as a Partner service portal
• During the build process of this self-service approach you’ll be expected to hold screening calls with agencies to ensure fit with our new self-service approach as well as ensuring that they’re getting what they need from us to be successful
• You’ll also have the opportunity to shape the direction of LoyaltyLion as a product by interacting with technology partners to identify potential opportunities to build/deepen integrations

What we’re looking for:

This is a role that will drive us towards our company goals in a significant way, and success will be tangible. Because of that we’re looking for someone who’s all about impact!
Here’s some of what we’d like to see:
• You’re highly self-driven with excellent time management, planning and organisational skills
• You have experience with A/B testing to drive commercial value, ideally in a revenue operations, marketing or sales development context
• You have done a similar role previously and understand how to make a self-service channel successful
• You have relevant experience creating educational content for a B2B audience, from newsletters to self-service enablement collateral, with proven impact You have managed lead lists of 1k+ customers (cleaning data, managing opt outs etc.)
• You are comfortable using Salesforce, HubSpot and/or Customer.io (these will be your core tools and we expect that you already know your way around them)
• You have developed your own email sequences and workflows and understand how to measure success
• You’re confident speaking with external parties. In order to know if our self service approach is delivering the appropriate value you’ll need to speak with self-serve partners and understand what they like/dislike about our current offering
• You’re able to work with minimal support. Whilst you’ll have access to all of the company resources, weekly 121s with your line manager, a workplace buddy, and team training sessions you will own the day-to-day of the self-serve approach, you must be confident enough to work independently.
• You have 4+ years of relevant experience in a fast paced setting, such as ecommerce, agency, brand marketing or similar

Salary: £50,000-£55,000

What we offer:

We’re currently operating on a hybrid model, with a mix of home and office-based work from our new HQ on Fleet Street!
In addition to this we offer:
• Remote and flexible working
• 25 days holiday + bank holidays + carry 5 days holiday over into the next holiday year
• Company days out and events, and team socials
• Home office budget
• Cycle scheme
• Employee Assistance Program
• Private medical insurance
• Competitive learning and development budget
• EMI options scheme
• The opportunity to join at a major inflection point – ecommerce is booming and with it, the demand for loyalty software like LoyaltyLion
• Macbook, magic keyboard, and any other tech or equipment you need to do a great job

Connect with a Loyalty Analyst

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