Best Multichannel Loyalty Experiences | 2026

Meet your customers in the way they like to shop. Serving them experiences that fit their vibe are the name of the game.

Winner

Jaded London

As this wild-child fashion house goes international, their LoyaltyLion program keeps their loyal community delivering – even amid new ventures like their New York pop-up store:

  • LoyaltyLion x Novel integration makes earning points and redeeming rewards in-store seamless, through a QR code
  • Members of their top VIP tier receive queue jumps for the pop-up store
  • Top-tier members also receive exclusive invites for in-store events

The result? Members have a 6x higher lifetime value than non-members, supporting bold expansion moves.

Something that really drove us to LoyaltyLion was the ability to tap into all of our markets.

Jenni Homer Nanso Case Study Quote Image 100x100
Sade BennettCRM & Loyalty Manager, Jaded London
Highly commended

Pureseoul

The UK’s largest K-beauty brand, Pureseoul uses their loyalty program ‘The Cloud Club’ to motivate repeat purchasing, with an airplane-themed program that visitors to the site can’t miss.

  • Members can earn ‘Beauty Miles’, and redeem them for discount rewards at checkout
  • During ‘Double Miles’ week, in-store and online shoppers collect double points
  • Invites to exclusive events for Top Tier Cloud 9 members

Just months after the program went live, it’s already driving 7% of the brand’s total revenue.

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Highly commended

DRMERS

The Clubhouse at fashion brand DRMERS has a fun, dynamic design that perfectly reflects the brand’s vibe. Everywhere you look, there are better experiences if you’re a member.

  • Loyalty perks extend to in-store purchases too, leveraging the LoyaltyLion x Shopify POS integration
  • A secret Instagram group for members leaks upcoming product launches to the loyal community first
  • VIP Tier perks get more enticing as you ascend the tiers – anyone for an exclusive Christmas gift?
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