Recently surpassing 1 million loyalty program members during Black Friday 2025, The INKEY List gives members unique experiences they couldn’t get elsewhere:
LoyaltyLion works really well with our tech stack; it has out-of-the-box integrations with all of our key tech partners.
Skincare brand Josie Maran uses their VIP Club to treat members to exactly the experiences they want:
With 30% of the brand’s revenue driven by the loyalty program, it’s proof that thoughtful experiences on any scale can kickstart a cycle of regular repeat purchases.
Free gifts in exchange for points are a fantastic incentive used by health brand EquiLife to encourage repeat purchasing.
Just a year since their loyalty refresh, the program from kids’ apparel brand Cecil & Lou is already high-performing, thanks to being perfectly designed for busy parents:
The program drives 26% of total revenue and up to 45% on peak days. It’s the sign of a wonderful start in life – for this program, as well as for those wearing Cecil & Lou every day!
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