Keep Optimising has invited us to discuss how building a great loyalty program can increase the customer lifetime value.
The podcast discussed the following topics:
You have to know what you’re trying to achieve with your loyalty program. Look at what you’re struggling with and design a program that’s going to help you meet the challenges you are currently facing in your business.
For any marketing strategy you’re using — including loyalty — always look at the data. With the information you have, you will know what’s giving you the biggest ROI, who your most valuable customers are, and where to focus your marketing efforts.
One is the LoyaltyLion Academy which covers every part of the customer journey and the role of loyalty in those stages. Another is the HubSpot Academy because it touches on so many different parts of marketing.
Because consumers now have the opportunity to opt out of various marketing channels, it’s really time to consider loyalty programs. With a loyalty program, you have permission to continue marketing to your customers who are part of it, and continue to tell them your brand story and offer them new products.
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