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Educational material

Ecommerce customer retention rate: definitions, formulas and benchmarks

The ecommerce customer retention rate measures the proportion of loyal customers. Here’s how you can calculate it — and why you should.

Loyalty success stories: How Shopify brands conquered customer retention...

Get inspired from proven strategies and practical examples – it's time to take your Shopify store to the next level!

Customer retention software: a guide for ecommerce brands

There are many tools and software applications that can help ecommerce brands improve customer retention. Here are 7 to consider.

How to pick the right loyalty partner

The process of selecting a loyalty partner feel quite daunting. Read the key questions to consider when choosing the right provider.

The price of new vs loyal: customer retention costs explained

This guide explores why customer retention strategies deliver superior ROI compared to acquisition, providing formulas, statistics, and real-world examples.

Customer acquisition cost (CAC) for ecommerce: what it is, and how loyal...

CAC — or “customer acquisition cost” — measures how much you spend to bring in a new customer. Here’s how you can measure, contextualize and reduce CAC.

How to create a loyalty, points, and rewards program on Shopify

Design a high-performing loyalty program for your Shopify store with essential tips and strategies. Maximize customer engagement and retention.

Why your loyalty program is a secret weapon against ecommerce email comp...

Concerned about the compliance changes coming from Google and Yahoo in February? Learn how to leverage loyalty for compliant, high-impact email marketing.

LoyaltyLion’s guide to choosing the best Shopify loyalty app

Understand the key features of Shopify loyalty apps and choose the perfect platform to boost customer loyalty and drive sales for your Shopify store.

Unlocking customer loyalty: Your guide to points programs and customer e...

Discover how loyalty programs work. Boost engagement, build loyalty, and watch your business thrive!

Mastering customer retention: 16 key strategies for 2024 success

Explore effective customer retention strategies to foster long-term loyalty. Learn how to engage customers and enhance their lifetime value for sustainable growth.

Measuring customer loyalty: key metrics & analysis techniques

Discover how to effectively measure customer loyalty using key metrics such as customer lifetime value, repeat purchase rate, net promoter score, and more.

Building customer loyalty: A comprehensive guide to cultivating unwaveri...

Loyalty = Growth! Build thriving customer relationships with proven strategies & best practices. Unlock sustainable success.

Beyond word-of-mouth: Advantages and disadvantages of referral programs

Ignite growth! Master referral programs & word-of-mouth marketing. Get actionable strategies & real-world examples.

Unlocking customer loyalty and growth: The power of referral loyalty pro...

Watch your Shopify store transform into a vibrant hub of satisfied customers, brand advocates, and long-term success.

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