Blog & News

Customer loyalty

Stages of brand loyalty and how to win over customers at each stage

Discover the stages of brand loyalty, from opt-in to brand advocacy. Explore strategies to engage customers and build emotional connections.

Loyalty program management

10 inspiring custom rewards for your loyalty program

Create a Shopify loyalty program with custom rewards to make customers feel valued while reducing acquisition costs and boosting retention.

Loyalty program types

Loyalty Loophole: How to Design a Subscription Loyalty Program Customers...

Unlock the secrets to boosting customer loyalty in your subscription-based business with our comprehensive guide.

Customer retention

How to Increase Customer Loyalty: Best Practices, Strategies and Tips

Discounts can hurt your brand in the long run. Learn 5 strategies to cultivate loyal customers who keep coming back, including loyalty programs and more.

Ecommerce growth strategies

What most brands get wrong about birthday marketing — and how you can ge...

Generic birthday discounts generate revenue, but not the long-term customer loyalty that makes birthday marketing so powerful. Here’s a better approach.

Loyalty program management

Using a rewards dashboard: how to report on your loyalty marketing progress

A reporting dashboard for your rewards program is invaluable. You need to figure out your key metrics, source your data and build something visually appealing.

Loyalty program management

The psychology of rewards and loyalty programs in ecommerce

We touch on key customer loyalty theories that affect decision-making so you can use enhancing loyalty strategies to keep customers returning.

Ecommerce growth strategies

7 ways loyalty marketing can supercharge every part of the marketing mix

Join us as we explore all the ways a Shopify Marketer can combine brand loyalty and marketing mix to supercharge all marketing channels.

Ecommerce growth strategies

How to grow an ecommerce business as a Shopify Founder

Discover how to grow an ecommerce business with our top 3 ways you can influence retention and lifetime value as a Shopify founder.

Community building

How to compete with Amazon by differentiating your brand and increasing ...

Discover 4 proven ways that a loyalty program can help you with the challenge of competing with Amazon, differentiating your brand, and improving returning customer rates.

Customer experience

Sustainability and customer loyalty: how to connect with customers on a ...

Join us as we explore all the ways that sustainability and customer loyalty work together, creating deeper emotional connections and bringing your brand values to life.

Customer loyalty

Loyalty marketing strategy: Proven strategies to retain your ecommerce c...

Discover loyalty marketing strategies, tips, and best practices to fuel long-term relationships and drive sustainable growth for your ecommerce brand.

Ecommerce tools

17 must-have apps to supercharge your Shopify tech stack

Take your Shopify store to the next level with these top 17 apps, covering everything from marketing and customer service to loyalty programs and analytics.

Customer retention

9 powerful tips to skyrocket your ecommerce customer retention

Discover 9 proven strategies to keep customers coming back for more, from personalized emails and video thank-yous to tiered loyalty programs and data-driven insights.

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