Blog & News

The Ultimate BFCM To-Do List: Tips for Navigating Black Friday and Cyber...

Boost your BFCM strategy with expert tips on segmentation, personalization, and loyalty. Discover how to maximize sales this holiday season.

21 examples of successful loyalty programs in 2024 — and what makes them...

Explore diverse customer loyalty program examples for inspiration. Discover innovative strategies from leading brands to enhance customer engagement and retention.

7 things we already know about BFCM 2024

The peak period is right around the corner, and all the signs are pointing to sales being healthier than ever. Let’s see what we know about BFCM 2024 so far.

Ecommerce customer experience: How to analyze and improve it to boost cu...

How can you gauge what your customers really think of your brand and can you influence their opinion? Find out in this article.

Educational material

Ecommerce CLV: How to Calculate and Improve It

Find out how measuring, monitoring, and optimizing CLV offers many benefits and what is the best practice in this guide.

Educational material

How to Map Your Loyalty Program’s Customer Journey and Why You Should

Without customers, there is no business. Find out why and how you should create a customer journey map for your loyalty program.

Loyalty segmentation: how it works, and how it can improve your loyalty ...

Unlock the power of loyalty segmentation! Discover how to categorize customers based on loyalty and spending habits for a more personalized, effective loyalty program.

Loyalty program redemption rates: How to calculate and improve them

Track your loyalty program's redemption rates to gauge effectiveness and improve customer engagement. Learn to calculate, analyze, and enhance these rates.

The CLV/CAC Ratio: A Guide for Ecommerce Brands

This article will cover why your brand must optimize its LTV:CAC ratio to ensure its long-term success, and how you should go about it.

How to use email marketing to promote your loyalty program

Boost your loyalty program's success with email marketing! Learn how to engage customers, increase order values, and drive repeat purchases.

Hybrid loyalty programs: What they are and how to implement your own

Discover how hybrid loyalty programs blend points, tiers, and values to engage diverse customers and boost brand loyalty.

What do customers want from loyalty programs?

Discover why customers join and actively use loyalty programs. Explore factors like personalization, proactive communication, aligned values, varied rewards, and great customer experiences.

Ecommerce Upselling: How To Get It Right — Without Annoying Your Customers

Learn how to effectively upsell in ecommerce with our comprehensive guide. Discover upselling strategies, key touchpoints, audience segmentation, measurement techniques, and more.

6 examples of ecommerce loyalty programs — and how to build your own

Discover the power of ecommerce loyalty programs to overcome challenges like high customer acquisition costs and seasonal sales fluctuations. Learn best practices and explore real-world examples.

The cost of building a successful loyalty program

Explore the costs of building a successful loyalty program for your ecommerce brand, from setup to management, and learn how to maximize ROI and customer retention.

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