A trusted LoyaltyLion agency

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Profound Works - Our partnership


Profound is an award-winning experience design agency obsessed with building solutions for better customer experiences. As an experience agency they bridge the gap between business and technology teams.

Profound specializes in experience design, headless websites, information architecture design (assets, content, products etc.), personalization and site usability.

By putting the customer in focus, Profound helps everyone understand the value of each project in a way that is easy for the whole business to understand and rally behind. Having a strong ecommerce pedigree, Profound understands the importance of loyalty in all types of organizations – from pure play ecommerce to omnichannel to B2B2C set-ups. They can help build a business case, put together a strategy for retention, train teams and integrate LoyaltyLion into existing and new touchpoints.


Trusted by merchants worldwide

They specialise in experience design, information architecture design personalisation and site usability.
Profound are experts in DAM, CMS, CDP and ecommerce implementations.
Their business offers customer research, data strategies, enterprise architecture and ongoing optimisation.

WE fashion

WE fashion is an innovative Dutch fashion brand with in-house designers and successful marketing teams. With over 200 stores in Europe and online shopping in several countries, they needed a solution that was consistent across the regions but sensitive to local market variations.


Majestic Wine

Majestic Wine, the UK’s largest specialist wine retailer. They needed to accommodate complex localisations of product availability online and also deliver a highly personalised and convenient customer experience that brings the in-store shopping experience to life on the web.


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