Power your ecommerce growth with LoyaltyLion

LoyaltyLion is a data-driven loyalty and engagement platform. We unlock real insights to build a better understanding of what drives longer-lasting customer relationships and accelerate your existing marketing efforts. Proven to increase customer lifetime value, LoyaltyLion is trusted by thousands of fast-growth ecommerce merchants worldwide.

Increase customer loyalty

LoyaltyLion Story

LoyaltyLion is growing, become part of a team that is transforming the way customers shop online

Our Co-founders Charlie and Dave met
We secured funding from Jan Boluminski, founder of one of the world's largest loyalty programs
We signed our first store
LoyaltyLion was officially founded and the first employee hired
We became the first Shopify Plus technology partner
We secured additional investment from James Hart of ASOS
We opened our first office in London
We launched Shopify POS and our first omnichannel store
TheChive becomes a client
Winners! Named Most innovative adaptive marketing technology by Retail Recharged
We launched on Magento
We launched our Ecommerce Insights App
TheChive became the first store to make $1m via LoyaltyLion
We launched on BigCommerce
Hummingbird Bakery becomes a client
Launched In-Cart Rewards
Integrations with 5 technology partners live
We hit 10 employees
We launched our Integrated Loyalty Program functionality
We launched our NPS app
Record breaking: we issued 3.8bn points in a month
Record breaking: 150,000 rewards claimed each month
Shortlist: Best Use of Gamification award by Loyalty Magazine
Winners! Charlie was named one of the Loyalty 30 under 40
We moved to our fourth office
We launched LoyaltyLion Campaigns
Vitabiotics becomes a client
LoyaltyLion merchants send over 1m emails a month
We hit 30 employees
We launched the Recommendations Board
Over 6000 merchants using LoyaltyLion
Members of LoyaltyLion programs redeem over 2bn points per month
Winners: Charlie was named one of the Loyalty 30 under 40 again
Integrations with over 30 technology partners live
LoyaltyLion joins Shopify Plus' new Certified App program
Winners: Named one of the RWRC Discovery 50 powering the new retail world
Winners: Best Ecommerce Platform by the Northern eCommerce Awards!
Winners: 2020 Deloitte UK Technology Fast 50 Awards
Winners again! Named one of the 100 Ecommerce Trailblazers for 2020
Winners: LoyaltyLion included in the FT1000 fastest growing companies
Increasing customer loyalty with LoyaltyLion

Our mission

Charlie Casey (CEO) and Dave Clark (CTO) founded LoyaltyLion in 2012, with one clear mission: to help retailers succeed in the age of Amazon. We love that platforms like Shopify, Magento and Bigcommerce have enabled so many entrepreneurs to launch their own companies by lowering the barriers to entry. Ecommerce today is like the high street before it became dominated by a handful of generic, impersonal businesses. By helping entrepreneurs succeed, we hope to stop ecommerce going the way of the brick and mortar store - that's why LoyaltyLion exists.

Our Investors

LoyaltyLion is backed by industry leading entrepreneurs who bring decades of expertise in loyalty, ecommerce, CRM and data science. Our investors include the first employee and former ecommerce director for ASOS, James Hart and Jan Boluminski, the co-founder of PAYBACK, the world’s largest loyalty company.

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Our Journey

Hear more about LoyaltyLion’s journey from CEO, Charlie Casey. In this podcast Charlie discusses the innovations that have led LoyaltyLion to where we are today and the challenges in the ecommerce industry that sparked its creation.

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