Merchants generate 3% of their total revenue via loyalty emails
Loyalty emails allow you to engage with customers in between purchases, increasing your customers’ lifetime value and reducing customer churn.
Keep engaging between purchases
Encourage customers to return to your store and repeat purchase with regular loyalty emails such as points statements or reward available reminders.
Use these to regularly check in with your customers and remind them of your brand values. This encourages customers to return to your store and repeat purchase, choosing you over the competition.
Target the right customers with personalised content
Loyalty program emails perform 14 times better than regular marketing emails because they’re personalised, relevant and resonate with your customers on a personal level.
Use emails to communicate unique promotions such as double or bonus points. This can help you to upsell and cross-sell products, and give customers a reason to return to make their next purchase sooner.
Segment your audience using loyalty insights
Use loyalty profiles to send emails that are unique to your customer segments, according to whether they are loyal, at-risk or in need of winning back.
This helps you focus your efforts where you can have the most impact – on increasing the lifetime value of your most valuable customers and re-engaging those at risk of churning.