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Use LoyaltyLion and Recurate together to drive resale purchases by rewarding your customers for buying your pre-loved products.
Recurate is a tech-enabled resale platform that helps brands to launch their own integrated resale channel directly on their ecommerce store.
There’s no denying that recommerce, the sales of second-hand goods, is on the rise. Today’s shoppers are more price-conscious and attuned to sustainable retail than ever before. With sales in the second-hand clothing market expected to reach $77 billion by 2025, recommerce is a huge growth opportunity for your brand.
Use LoyaltyLion and Recurate together to increase engagement with your resale program.
Incentivize customers to purchase resale items on your site by rewarding them with loyalty points for every used-purchase they make.
With resale customers spending on average 1.5x more than non-resale customers, rewarding your second-hand purchases is a sure way to secure extra sales.
A resale program is an innovative way to motivate repeat purchases from your current customers without having to create new products.
Recurate automatically assigns a “used” tag to all pre-loved items sold on your site. You can use this tag to organize your resale collections. When a customer purchases an item that is tagged “used”, LoyaltyLion will be notified of this purchase and the customer will be rewarded with your pre-determined number of loyalty points.
To maximize engagement with your loyalty program and increase used sales, make sure to clearly communicate to your existing customers how many points they’ll earn each time they buy resale items.
By rewarding your customers with loyalty points for purchasing your pre-loved goods, they’ll be more likely to return to shop with you sooner. And with 15% of resale purchases also including a new item, nurturing your resale shoppers is an effective lever to pull to increase basket sizes.
Recommerce will also help you attract new customers to your store. In fact, in 2021 50% of pre-loved buyers shopped with a new brand.
To drive long-term loyalty, you need to connect with your customers by aligning your brand with their personal values. Promoting your brand’s sustainable values through your resale program shows new customers you care about the issues most important to them.
Engaging with your newly acquired customers in a meaningful way has the potential to increase average basket size, purchase frequency, and referrals.
In fact, research shows that 70% of emotionally engaged consumers spend up to 2x more on brands they are loyal to.
By incentivizing resale purchases, you are extending the life of your products, while driving the loyalty of your conscious customers Plus you can simultaneously acquire new sustainable shoppers – a win for your business and the planet.
