Ebook: The LoyaltyLion Hall of Fame – a rundown of the best customer loyalty program examples

After an exciting few years here at LoyaltyLion, we decided that it was the right time to showcase some of the best loyalty programs in ecommerce all so you can use them as inspiration for setting up your own.

Introducing you to the LoyaltyLion Hall of Fame. This free ebook covers all things loyalty and is a celebration of the merchants taking their loyalty programs to great new heights.

But this isn’t any regular celebration. It’s also an inspiring and insightful resource designed for anyone with a loyalty program, or anyone who’s thinking about setting one up for the first time.

We cover 12 categories vital to ecommerce success ranging from the best-branded loyalty program and best use of rewards and rules, to best health and wellness loyalty program and the best transformation.

Below is a sneak peek of some winners in the LoyaltyLion Hall of Fame to give you a taste of what you can expect in the full ebook.

Best loyalty promotion: Terry’s Fabrics

Terry’s Fabrics regularly hold double points events to surprise and delight their customers. They include these promotions in their emails to entice customers to come back and make in-the-moment purchases. Access the ebook now to see how you can replicate their success.

Best use of subscriptions: BakedIn

BakedIn created the “Brownie Points” loyalty program, where customers earn points as they spend and engage with the brand.

For their extra-loyal customers, there is an exclusive subscriber tier for those who become a member of  “The Baking Club”. Subscribers receive a new baking kit every month and five brownie points for every £1 spent and money off vouchers.

Anna Hall, Digital Marketing Manager at BakedIn said:

“Ever since launching our loyalty program, we have seen a big increase in repeat purchases and customer lifetime value, particularly around our subscription product: the Baking Club. Being able to reward our subscribers with more points and a wider choice of rewards has provided a real incentive for customers to subscribe to our Baking Club that just wasn’t possible before.”

Best fashion loyalty program: Lively

Lively’s loyalty program benefits are clearly communicated throughout the site and they regularly use emails to run double points events. Account holders earn points for signing up, purchases, engagements on Instagram and referring friends. This loyalty program ticks all of the boxes. Want to know how you can match up? Grab your copy of the LoyaltyLion Hall of Fame.

We hope this sneak peek has intrigued you. And, there’s plenty more where that came from. Get your copy of the Hall of Fame now to see the complete list of winners, including big-name brands such as: