Merchants generate 3% of their total revenue via loyalty emails.

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dotdigital loyalty program software integration

Why LoyaltyLion and dotdigital?

dotdigital is a leading marketing automation platform with email at its core. Our mission is to empower marketers with the tools that make it easy to get dramatic results, every time. Using LoyaltyLion and dotdigital together allows you to send emails that your customers will look forward to receiving.

Macbook Dotmailer Loyaltylion (1)

Trusted by thousands of fast-growth ecommerce merchants worldwide

annual spend from LoyaltyLion
higher repeat purchase rate
increase in AOV

Increase repeat purchases with reward available emails

Inform customers when they have enough points for a reward and encourage them to return to your store and repeat purchase. These emails see 10x more returns than generic emails because they are personalized to the individual.


Engage with customers via monthly loyalty summary emails

Monthly updates inform your users of their points balance, reward availability, account information and can even provide a referral link to be shared with potential customers. These emails give the opportunity to promote your business consistently and provide timely information on promotions and updates relating to your store.

Update Email

Increase customer acquisition with referral prompt emails

Loyalty program members have a unique referral link to share with their friends and family. New customers are taken directly to your store and shown the refer a friend reward encouraging them to register. Referral prompt emails remind your existing customers to refer friends to gain points.

Refer A Friend

Segment your audience using loyalty insights

Send hyper-targeted emails to customer segments, according to whether they are loyal, at-risk, or in need of winning back. Use these in-depth loyalty profiles to tailor the content you create and share. This helps you identify your most valuable customers, increase your customers’ lifetime value and re-engage those at risk of churning.

Display loyalty program information and referral links in newsletters and promotions to provide additional personalization and to encourage repeat visits and purchases.

Dotmailer Panel

LoyaltyLion and dotdigital
Loyalty program software integration

Use LoyaltyLion and dotdigital to enhance your email marketing now

Already using LoyaltyLion? We can help you integrate with dotdigital