Take a quick tour of Boody’s loyalty program

Boody is an Australian eco-clothing brand that aims to re-define the essence of comfort.

As the sustainable fashion industry continues growing and more brands are entering the fray it’s getting harder to increase purchase frequency and acquisition, which we believe that every ecommerce merchant can empathize with regardless of their industry.

To build longer-lasting relationships with their customers and increase customer spend, Boody’s team created a tiered loyalty program called, the Goodness Corner that reflects their unique brand philosophy.

In less than a year, Boody increased its member spend by 40% with a 41% higher repeat purchase rate.

Today Magdalena, our Customer Success Manager, gives you a brief tour of Boody’s loyalty program to inspire you to launch your own.

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About the author


Ipek is a Product Marketing Consultant at LoyaltyLion. Before doing her Marketing masters at the Queen Mary University of London, she worked in top global advertising and marketing agencies providing creative strategies for both B2B and B2C clients. At LoyaltyLion, Ipek makes sure our readers get the best content about LoyaltyLion's features and how it can help to power your ecommerce businesses.

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