Our five-part sustainability webinar series explore conscious consumerism in ecommerce. In each episode we talk with a guest partner about how offering your customers the sustainable shopping experience will create community, inspire action and drive loyalty.
Sustainable commerce is on the rise. 65% of global consumers are making belief-driven purchases. Instead of impulse-buying, customers are taking the time to research the ethical impact of their shopping. From sustainability to animal and human rights, consumer self-education is having an important effect on shopping behavior.
What does this mean for you? To drive loyalty, you need to connect with your customers by aligning your brand with their personal values.
To help you, we’ve teamed up with six of our partners and invited them to share their expertise on mastering conscious consumerism. See the lineup below:
Our host Jack Johnson, Senior Technology Partnerships Manager at LoyaltyLion, dives into what your customers care about and what changes you can make to align your brand values with theirs.
In our first episode of The Sustainability Series, discover how Shopify helps its merchants to become more sustainable.
Giselle Waters, Content Marketing Manager at Shopify, also shares her top tips on how merchants can build sustainability into their existing brand narrative.
Jake Chatt, Head of Marketing at EcoCart, and Jack Johnson discuss:
Chris Mjelde, Co-founder and CEO of Verdn, and Jack Johnson discuss:
In this episode, Ben Astin, Director of Partnerships at ShoppingGives, and Jack Johnson discuss:
Our last episode of the Sustainability Series features not one but two guest speakers:
Mark and Becs join Jack Johnson to chat about: