Total Retail Tech Insights invited us on their podcast to talk all things loyalty, customer personalization and data privacy. The episode disclosed how loyalty programs can help brands gain valuable first-party customer data.
Total Retail Tech Insights was created as a resource for retail executives to find information for their technology needs. Through brief but in-depth interviews with subject matter experts and industry thought leaders, listeners take away actionable information and practical advice to help drive their technology road maps.
Fiona Stevens, head of marketing at LoyaltyLion, joined the episode to discuss LoyaltyLion’s product offerings and her role, why e-commerce brands need to be aware of the current opt-out era, and how retailers can balance consumers’ desire for personalization and data privacy.
The podcast also looks over the following crucial topics for ecommerce brands:
Fiona Stevens has been in marketing for almost 15 years, having worked in-house and agency side across functions, including PR, SEO and content. She specializes in advising retail and e-commerce brands on how to implement successful loyalty and retention strategies.
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