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How LoyaltyLion balances customer personalization and data privacy

Total Retail Tech Insights invited us on their podcast to talk all things loyalty, customer personalization and data privacy. The episode disclosed how loyalty programs can help brands gain valuable first-party customer data.

Total Retail Tech Insights was created as a resource for retail executives to find information for their technology needs. Through brief but in-depth interviews with subject matter experts and industry thought leaders, listeners take away actionable information and practical advice to help drive their technology road maps.

Fiona Stevens, head of marketing at LoyaltyLion, joined the episode to discuss LoyaltyLion’s product offerings and her role, why e-commerce brands need to be aware of the current opt-out era, and how retailers can balance consumers’ desire for personalization and data privacy.

The podcast also looks over the following crucial topics for ecommerce brands:

  • the collaboration needed across organizations to curate a seamless customer personalization experience;
  • some of the ways retailers can build trust with their most loyal shoppers to gain zero-party data;
  • how loyalty members often act as ambassadors for brands organically;
  • the first steps retailers should take when focusing on engaging their insider community in the opt-out era.

Listen to the full podcast episode here.

How LoyaltyLion Balances Customer Personalization and Data Privacy for Retailers.

Fiona Stevens has been in marketing for almost 15 years, having worked in-house and agency side across functions, including PR, SEO and content. She specializes in advising retail and e-commerce brands on how to implement successful loyalty and retention strategies.

About the author

Michelle Sarkisyan

Michelle is the Website Optimization Executive at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. After graduating in Journalism from City, University of London, Michelle has worked as an editorial assistant, social media content contributor and freelance content writer. Michelle manages content for, making sure website visitors get the best user experience and quality content about customer loyalty and retention.