Former ASOS director James Hart invests in LoyaltyLion

James Hart, former ASOS director for 14 years, has joined LoyaltyLion as an investor and company advisor.

James said about LoyaltyLion: “This is a loyalty scheme designed for modern ecommerce. Online customers do so much more for a brand – they share, interact and comment – and they should be rewarded for that. LoyaltyLion is clean and so easy to customise and after seeing at ASOS how hard it is to implement a loyalty program, it’s exciting to see something that can so simply integrate into retailers’ current systems.”

James will be working closely with us over the coming months – we look forward to what it brings!

Covered by Drapers and The Drum.