Lucid is a New Zealand based creative agency specialising in ecommerce strategy, branding, design, and development on the Shopify and Shopify Plus platforms.
For this project with Blunt Umbrellas, Lucid was able to do a number of somewhat experimental things to push the boundaries of Shopify. It’s a work-in-progress as they implement and test new ideas.
Spacify Store is a boutique coffee, kombucha, and tea company in Auckland, New Zealand. As part of highlighting what they do and what makes them special, Lucid felt it was important to tell their story and the story behind their products. This lead to this series of beautiful custom illustrations and behind-the-scenes process infographic.