Retain valuable customers with a unique loyalty program for your subscription store
LoyaltyLion unlocks real insights that increase customer lifetime value for fast-growing ecommerce stores
Trusted by subscription retailers worldwide
Why subscription retailers build customized loyalty programs with LoyaltyLion
Success story: Craft Gin Club
As the UK’s biggest subscription club for gin lovers, Craft Gin Club’s team wanted to secure long-term growth by building their brand community and boosting retention.
Craft Gin Club increased their repeat purchase rate by 43% and member spend by 51% thanks to redeeming subscribers. Using LoyaltyLion’s integration with ReCharge they included a subscriber tier, awarding subscribers 200 points for every box they receive.
As a subscription merchant, your future success depends on your existing customers.
So what can you do to drive retention and build your customers’ loyalty to your brand?
Reward customers points for purchases and engagement
Create a loyalty program with a difference. Reward customers for purchases and on-site activities – such as joining your program, referrals, reviews, social follows, and more.
Customers can collect points and redeem them for rewards to use towards their next subscription-based purchase at your store, encouraging long-term loyalty and increasing your revenue.
Drive customer advocacy
83% of consumers refer a brand to others after a positive experience. Your subscribers are already committed to an ongoing relationship with you and are the best customers to act as advocates. Use your loyalty program to encourage subscribers to refer your store to friends and family members with point incentives.
Keep engaging between purchases
Loyalty emails receive higher engagement than your standard marketing emails. Use them to communicate your brand’s values, upsell and cross-sell products and build stronger connections with your subscribers.
Retain subscribers for longer
Encourage customers to become long-term subscribers with a special tier offering benefits like:
- Free or discounted shipping
- Special occasion benefits (birthdays, subscriber anniversary, etc.)
- Exclusive or early access to sales, member-only products, or events
- Free trial or bonus/exclusive items with purchases
These perks will help you to turn regular shoppers into loyal subscribers and retain them for longer.
Integrate with your favourite tools and technologies
LoyaltyLion integrates seamlessly with all your existing ecommerce tools and technologies.
Use your loyalty program to power your ESP, review platforms, subscription partners, help desks and more.