# LoyaltyLion > LoyaltyLion is a customer loyalty and retention platform for ecommerce brands. Merchants use it to run loyalty programs — points, rewards, referrals, VIP tiers and exclusive perks — that increase repeat purchase rate, customer lifetime value and retention. LoyaltyLion serves direct-to-consumer ecommerce brands from fast-growing stores to enterprise retailers. The platform integrates natively with Shopify, Shopify Plus and Shopify POS, supports headless and custom storefronts via API, and connects to the wider ecommerce stack (email, SMS, reviews, helpdesk, subscriptions, mobile apps and digital wallets) through its integrations directory. Loyalty data and AI-powered insights help brands identify their most valuable customers and automate campaigns around them. Key facts: - Product category: loyalty program software / customer retention platform for ecommerce - Core mechanics: points and rewards, referrals, VIP tiers, on-site loyalty page, loyalty emails and notifications - Platforms: Shopify, Shopify Plus, Shopify POS; headless/API for custom builds - Pricing scales with monthly order volume; enterprise plans include strategic support - Customer support docs live at help.loyaltylion.com; API docs at developers.loyaltylion.com ## Platform - [Platform overview](https://loyaltylion.com/platform): What the LoyaltyLion platform does end to end — program mechanics, data and insights, integrations and shopper experience - [Enterprise loyalty program](https://loyaltylion.com/platform/enterprise-loyalty-program): Enterprise offering — advanced program design, experiential rewards, strategic support and services for larger retailers - [Shopper experience](https://loyaltylion.com/platform/shopper-experience): How the loyalty program appears to customers on-store and at checkout - [Loyalty page](https://loyaltylion.com/platform/loyalty-page): The integrated on-site loyalty page where members see points, rewards and tiers - [Product updates](https://loyaltylion.com/platform/product-updates): Changelog of new features and improvements, filterable by topic - [Why LoyaltyLion](https://loyaltylion.com/why-loyaltylion): Positioning and differentiation — why brands choose LoyaltyLion ## Features - [LoyaltyLion AI](https://loyaltylion.com/features/loyaltylion-ai): AI assistant across the platform — insights, recommendations and program optimization - [AI campaigns](https://loyaltylion.com/features/ai-campaigns): AI-generated loyalty campaigns targeted at the right customer segments - [Loyalty analytics](https://loyaltylion.com/features/loyalty-analytics): Program performance data — member behavior, revenue impact and retention metrics - [Loyalty tiers](https://loyaltylion.com/features/loyalty-tiers): VIP tiers that reward best customers with escalating perks - [Referrals](https://loyaltylion.com/features/referrals): Refer-a-friend programs that turn members into an acquisition channel - [Loyalty Pass](https://loyaltylion.com/features/loyalty-pass): Loyalty cards in Apple Wallet and Google Wallet for mobile-first engagement - [Receipt upload](https://loyaltylion.com/features/receipt-upload-loyalty): Points for in-store and third-party purchases via receipt scanning — omnichannel loyalty - [Loyalty emails](https://loyaltylion.com/features/loyalty-emails): Triggered loyalty email flows (points updates, reward reminders, tier changes) - [In-cart rewards](https://loyaltylion.com/features/in-cart-rewards): Let members see and redeem rewards directly in the cart - [Multilingual loyalty](https://loyaltylion.com/features/multilingual-loyalty): Run one program in multiple languages and markets - [Headless loyalty](https://loyaltylion.com/features/headless): API-first loyalty for headless and custom storefronts ## Pricing - [Pricing](https://loyaltylion.com/pricing): Plans by monthly order volume, with what's included at each level - [Plan comparison table](https://loyaltylion.com/pricing/features-table): Full feature-by-feature comparison across every plan ## Integrations - [Integrations directory](https://loyaltylion.com/integrations): All integrations, filterable by category — email marketing, SMS, reviews, helpdesk, subscriptions, mobile app builders, wallets and more - [Shopify](https://loyaltylion.com/integrations/shopify): Native Shopify integration — install, sync customers and orders, embed loyalty on-store - [Shopify Plus](https://loyaltylion.com/integrations/shopify-plus): Plus-specific capabilities including checkout extensibility - [Shopify POS](https://loyaltylion.com/integrations/shopify-pos): In-store points and redemption through Shopify POS - [Klaviyo](https://loyaltylion.com/integrations/klaviyo): Sync loyalty data into Klaviyo for segmented email and SMS flows - [Recharge](https://loyaltylion.com/integrations/recharge): Reward subscription customers and reduce churn - [Gorgias](https://loyaltylion.com/integrations/gorgias): Loyalty data inside the helpdesk for personalized support ## Customers - [Case studies](https://loyaltylion.com/customers): Results from brands using LoyaltyLion, filterable by industry - [Oh Polly](https://loyaltylion.com/customers/oh-polly): Fashion brand loyalty program case study - [The INKEY List](https://loyaltylion.com/customers/the-inkey-list): Beauty brand case study - [SNOCKS](https://loyaltylion.com/customers/snocks): European apparel brand case study - [Edgard & Cooper](https://loyaltylion.com/customers/edgard-cooper): Pet food brand case study - [waterdrop](https://loyaltylion.com/customers/waterdrop-2): Beverage brand case study - [Origin Coffee](https://loyaltylion.com/customers/origin-coffee): Food and beverage case study ## Compare - [LoyaltyLion vs Smile.io](https://loyaltylion.com/compare/smile-versus-loyaltylion): Feature and value comparison with Smile.io - [LoyaltyLion vs Yotpo](https://loyaltylion.com/compare/yotpo-versus-loyaltylion): Comparison with Yotpo Loyalty - [LoyaltyLion vs Rivo](https://loyaltylion.com/compare/rivo-versus-loyaltylion): Comparison with Rivo ## Guides and tools - [Loyalty ROI calculator](https://loyaltylion.com/resources/loyalty-roi-calculator): Quick estimate of loyalty program ROI from monthly order volume - [Revenue forecast](https://loyaltylion.com/resources/revenue-forecast): Benchmark-based forecast of loyalty revenue uplift by industry and revenue band - [Free loyalty audit](https://loyaltylion.com/resources/loyalty-audit): Request a personalized audit of an existing loyalty program - [Loyalty benchmark report](https://loyaltylion.com/resources/loyalty-benchmark-report): Loyalty performance benchmarks across the LoyaltyLion merchant base - [Customer loyalty 101](https://loyaltylion.com/resources/customer-loyalty-101-the-easy-guide-to-getting-started): Beginner's guide to customer loyalty programs - [Ultimate retention guide for Shopify stores](https://loyaltylion.com/resources/the-ultimate-guide-to-retention-for-shopify-stores): In-depth retention playbook for Shopify merchants - [FAQs](https://loyaltylion.com/resources/loyaltylion-faqs): Frequently asked questions about LoyaltyLion - [Beauty and cosmetics](https://loyaltylion.com/resources/beauty-and-cosmetics): Loyalty strategy hub for beauty brands - [Fashion and apparel](https://loyaltylion.com/resources/fashion-and-apparel): Loyalty strategy hub for fashion brands - [Food and beverage](https://loyaltylion.com/resources/food-and-beverage): Loyalty strategy hub for food and drink brands - [Health and wellness](https://loyaltylion.com/resources/health-and-wellness): Loyalty strategy hub for health and wellness brands - [Pet care](https://loyaltylion.com/resources/pets-loyalty-programs): Loyalty strategy hub for pet brands - [Resource library](https://loyaltylion.com/resources/marketing-resources): All guides, reports, webinars and tools in one place ## Blog - [Blog](https://loyaltylion.com/blog): Articles on loyalty, retention and ecommerce growth - [Loyalty strategy](https://loyaltylion.com/blogs/category/loyalty-strategy): Program design, customer loyalty trends and measurement - [Retention and engagement](https://loyaltylion.com/blogs/category/retention-engagement): Customer retention, experience and community-building tactics - [Ecommerce growth](https://loyaltylion.com/blogs/category/ecommerce-growth): Acquisition, referrals, metrics and seasonal campaigns - [Loyalty by industry](https://loyaltylion.com/blogs/category/loyalty-by-industry): Loyalty guidance by vertical — fashion, beauty, food, wellness and more ## Company and contact - [Book a demo](https://loyaltylion.com/demo): Talk to the LoyaltyLion team and see the platform - [Interactive product tour](https://loyaltylion.com/product-tour): Self-serve tour of the platform, no call required - [About](https://loyaltylion.com/about): Company story and team - [Contact](https://loyaltylion.com/contact): Contact sales and support - [Careers](https://loyaltylion.com/careers): Open roles at LoyaltyLion - [Partner hub](https://loyaltylion.com/partnerships/partner-hub): Agency and technology partner program - [Agency partner directory](https://loyaltylion.com/partner-directory): Find a LoyaltyLion-certified agency ## Optional - [Help center](https://help.loyaltylion.com): Product documentation and how-to guides for merchants - [Developer documentation](https://developers.loyaltylion.com): API reference, SDKs and guides for custom integrations - [System status](https://status.loyaltylion.com): Live platform status and incident history - [Security](https://loyaltylion.com/security): Security practices and compliance - [Privacy policy](https://loyaltylion.com/privacy): Privacy policy - [Terms of service](https://loyaltylion.com/terms-of-service): Terms of service