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Merchants generate 3% of their total revenue via loyalty emails

Using LoyaltyLion and dotmailer together allows you to send emails that your customers will look forward to receiving.

LoyaltyLion is an award winning loyalty framework trusted by thousands of ecommerce businesses. Retailers choose LoyaltyLion when they want a fully customised loyalty program that is proven to increase customer engagement, retention and spend.


dotmailer is a leading marketing automation platform with email at its core. Our mission is to empower marketers with the tools that make it easy to get dramatic results, every time.

Use LoyaltyLion to increase customer engagement,
 retention and spend

Enhance shopper experience with a fully customised loyalty program that is proven to deliver returns.


customer spend — loyalty program members vs. non-members


annual revenue from LoyaltyLion


increase in customer retention


annual revenue from LoyaltyLion

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Bring the benefits of LoyaltyLion and dotmailer to your business

Increase repeat purchases with reward available emails

Inform customers when they have enough points for a reward and encourage them to return to your store and repeat purchase. These emails see returns of x10 generic offer emails because they are personalised to the individual.

Engage with customers via monthly loyalty summary emails

Monthly updates inform your users of their points balance, reward availability, account information and provide a referral link to be shared with potential new customers. These emails give the opportunity to promote your business consistently and provide timely information on promotions and updates relating to your store.

Increase customer acquisition with referral
 prompt emails

Loyalty program members have a unique referral link to share with their friends and family. New customers are taken directly to your store and shown the refer a friend reward encouraging them to register. Referral prompt emails remind your existing customers to refer friends to gain points.

Target specific customer groups with segmentation and offer richer personalisation

Loyalty members only communication is a great way to create the feeling that members are part of a club - a privileged group. Indentify your most loyal customers or customers that haven’t made a purchase in a while and may need winning back.

Display loyalty program information and referral links in newsletters and promotions to provide additional personalisation and to encourage repeat visits and purchases.

Use LoyaltyLion and dotmailer to enhance your email marketing now

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Already using LoyaltyLion? Contact support and we will help you integrate with dotmailer

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