Annmarie Skin Care: 140% higher spend by loyal customers vs. non-members
Organic and natural skin care and makeup brand, Annmarie were not satisfied with the performance of their loyalty program. They were looking for a new provider who could help them to run a more effective and rewarding program.
Annmarie migrated their loyalty program to LoyaltyLion. Members of the ‘Honest. Wild. Beautiful. Tribe’ receive one point for each dollar they spend, as well as benefiting from birthday points and double points weekends. They can also earn points by writing product reviews and referring friends.
Members of Annmarie’s loyalty program spend 140% more than non-members. Via the ‘Honest.Wild. Beautiful. Tribe’, Annmarie has generated over 1000 reviews. Engagement with members is high, with 40% of points being redeemed within three months of being awarded.