Marketing Manager

London

LoyaltyLion is a data-driven loyalty and engagement platform trusted by thousands of ecommerce brands worldwide. Merchants use LoyaltyLion when they want a fully customised loyalty program that is proven to increase customer engagement, retention and spend. Stores using LoyaltyLion typically generate at least $15 for every $1 they spend on the platform.

Today LoyaltyLion works with over 4,000 fast-growth ecommerce retailers. Our mission is to help them succeed in the age of Amazon, where they may not be able to compete on price and logistics but can offer a better customer experience. One that makes customers feel valued, rather than like they are just another number.

Role information

Marketing Manager – Automation

We’ve grown our marketing function and investment significantly over the past 12 months the Marketing team has grown from a team of 1 to 3. We’re now looking for a Marketing Manager who loves marketing automation to own our approach to nurture so that we can convert more of our leads into customers, faster.

Working with our Head of Marketing, and supported by both our digital and content executives you will drive leads through the funnel to our sales team for a demo. We’re really effective when it comes to lead generation – thanks to our content, fantastic relationships and more hands on deck in the marketing team we have a great foundation for you to be successful in your role.

We’ve grown from 300 – 4000+ customers in the last two years, and LoyaltyLion has grown from 8 people to 28 in that time. We’re showing no signs of slowing down, and this year we’re going to grow even more. This is a perfect opportunity to join a growing company and for you to grow with us.

Some of the things you'll be doing:

  • Understanding and reporting on customer journeys and touch points
  • Identifying areas for improvement across loyaltylion.com and other properties
  • Creating, optimising and evaluating lead nurture journeys and workflows
  • Creating additional assets to test and iterate within those journeys
  • Working with sales to improve our approach to lead scoring
  • Implementing a feedback loop to better report on lead quality
  • Take ownership of segmentation and data within our automation system
  • Applying quality scores to lead generation channels, providing insight into attribution and recommendations for focus
  • Continual data analysis to provide recommendations to rest of marketing team

What we’re looking for:

This is the role for you if you’re keen to make a big impact in a growing team. You question everything, love to test, and you’ll bring lots of ideas to the table – as a fast growth startup, we’re always trying things for the first time. In addition you will have:

  • Considerable experience in B2B Marketing (SaaS or retail experience preferable, but not essential), with a focus on
  • demand generation and lifecycle marketing
  • Expert-level knowledge of marketing automation tools (we use HubSpot)
  • Hands-on experience with database management across systems like HubSpot, Salesforce or Close
  • Experience of email marketing at different stages of the customer lifecycle

What we offer:

  • Brand new Macbook, magic keyboard and any other tech or equipment you need to do a great job.
  • Free breakfast and lunch on Mondays.
  • One work from home day per week.
  • Flexible working environment.
  • 25 days holiday + bank holidays + carry 13 days holiday over into the next holiday year.
  • Structured career progression – we will lay the tracks for your own personal development.
  • Company days out (crazy golf and axe throwing to name a couple)
  • Fun working environment in a brand new office in Hatton Garden with a lovely roof terrace.
  • Beer on tap and board games!

£40,000 per annum

Ready to find out more?

Speak to a member of the team to find out how you could use LoyaltyLion to drive customer loyalty and engagement.

Book a demo