Understanding the impact of Apple’s iOS 14 update

Educational material

5th February 2021

In this webinar, we are joined by Charlie Lawrence to help us navigate the upcoming changes of Apple’s iOS 14 update.

The CEO and founder of Facebook and Instagram advertising agency, Gecko Squared, shares the effect it will have on ecommerce merchants’ digital advertising.

In this 30-45 minute session, Charlie shares:

What the Apple’s iOS 14 update are and how they will impact your digital advertizing strategy
How to analyze the impact of iOS 14 on your advertising using historic campaign data
Why the changes are good and how to use them to your advantage
Live Q&A

About Charlie Lawrence:

Charlie Lawrence from Gecko Squared on Apple's iOS14 update

Charlie is an advertising strategist, writer, speaker and agency owner. He is the founder and CEO of Gecko Squared, a Facebook and Instagram advertising agency that specializes in working with high-growth businesses from around the world including ecommerce, software and professional service companies.

He has been planning and buying digital media for over a decade since he started his first business aged 18.

About the author

Michelle Sarkisyan

Michelle is the Website Optimization Executive at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. After graduating in Journalism from City, University of London, Michelle has worked as an editorial assistant, social media content contributor and freelance content writer. Michelle manages content for loyaltylion.com, making sure website visitors get the best user experience and quality content about customer loyalty and retention.

Connect with Michelle on LinkedIn